The Story
Why it exists.
Born from Anna Sui’s Dolly Girl collection, Ooh La Love was imagined as the scent‑track to a teenage daydream of first‑kiss excitement. In 2004, perfumer Frank Voelkl of Symrise set out to bottle that bright‑but‑nervous energy, mixing the brand’s love of candy‑colored pop with a dash of unexpected spice. The result is a fragrance that feels like a pastel‑wrapped invitation to step out of the locker room and onto the dance floor.
If this were a song
Community picks
Dream a Little Dream of Me
Ella Fitzgerald
The Beginning
Born from Anna Sui’s Dolly Girl collection, Ooh La Love was imagined as the scent‑track to a teenage daydream of first‑kiss excitement. In 2004, perfumer Frank Voelkl of Symrise set out to bottle that bright‑but‑nervous energy, mixing the brand’s love of candy‑colored pop with a dash of unexpected spice. The result is a fragrance that feels like a pastel‑wrapped invitation to step out of the locker room and onto the dance floor.
Choosing bergamot and lemon gave the opening a school‑yard sparkle, while lily‑of‑the‑valley and pink peony echo the brand’s flirtatious pink palette. Bell pepper and star anise were added as the mischievous ‘secret ingredient’ that turns a sweet first impression into something a little daring. Amber, cedar and white musk then anchor the composition, letting the bright top linger without fading into cloying sweetness.
The Evolution
At first spray, the citrus trio erupts, sharp lemon, bright bergamot, and a tart hint of blackcurrant, creating a breezy, almost fizzy aura that feels like stepping into a sun‑lit boutique. Within ten minutes the floral heart unfurls; lily‑of‑the‑valley and pink peony mingle with a crisp green snap of bell pepper, while star anise adds an aromatic whisper that feels both sweet and peppery. As the day wears on, the base emerges: amber glows warm, cedar adds a woody backbone, and white musk smooths everything into a soft, lingering veil of powdery warmth that clings lightly to skin for the remainder of the afternoon.
Cultural Impact
Although discontinued, Ooh La Love remains a cult favorite among fans of early‑2000s nostalgia, often cited in online forums as the go‑to scent for spring campus parties. Its cheeky peppery twist sets it apart from typical teen florals, earning it a spot in “most memorable Dolly Girl” lists and sparking occasional revivals in vintage‑focused pop‑up shops.
The House
United States · Est. 1981
Anna Sui began as a New York‑based fashion label in the early 1980s and grew into a lifestyle brand that includes clothing, accessories, cosmetics and a fragrance portfolio that launched in 1999. The scent line reflects the designer’s love of vintage pop culture, bright colour palettes and a playful, romantic sensibility. Today the brand offers more than twenty fragrances, ranging from the original Classic Eau de Toilette to recent releases such as Thorn of a Rose (2024) and Neon Twist (2025).
If this were a song
Community picks
A breezy indie pop track with bright guitars mirrors the fragrance’s citrus sparkle, while a subtle synth undercurrent captures the peppery heart and warm wood base.
Dream a Little Dream of Me
Ella Fitzgerald
























