The Story
Why it exists.
The beginning
Murales draws from a childhood memory that Paolo and Tiziana Terenzi carry like a talisman. On a warm midsummer evening in the early 1990s, the siblings set out with their paternal grandparents, Bigia and Gumin, and the rest of the family, on a journey through Tuscany. They arrived in Pisa as the evening lights merged with the scent of flowers cascading from the stone balconies of centuries-old houses. Warm, humid air. Flowers everywhere. The Piazza dei Miracoli suspended in golden light. That moment, that specific density of beauty and heat and family, became the raw material for Murales. Paolo translated it into a fragrance that opens with the same lush exhuberance as that evening in the Italian hillside, then softens into something more personal, more intimate.
The note structure is unusual for a fruity white floral. Murales leans into the richness, then redirects it through a woody-musky base that gives the sweetness somewhere permanent to live. The ambergris isn't an afterthought. It's the destination. Hinoki cypress brings a mineral and lasting quality to the composition, adding depth beyond simple sweetness. The result is a fragrance that smells expensive not because it shouts, but because it knows exactly when to stop talking and start lingering.
The evolution
The opening is immediate: tuberose blooms first, fat and creamy, followed by tangerine and white peach cutting through with bright tartness. The plum deepens everything slightly, keeping it grounded. Jasmine arrives to introduce its indolic presence, adding an edge of honesty to the sweetness. As the citrus fades, the florals begin to soften and the composition shifts. Lily of the valley and magnolia arrive not to replace the sweetness but to reshape it, creamier now, less about the fruit and more about the petals. Violet and iris add their delicate, powdery accents, while jasmine lingers underneath, present and true. The drydown is where Murales earns its reputation. Ambergris rises through the composition like a secret finally told. Musk and vanilla wrap around cedarwood and hinoki cypress, creating a woody warmth that stays close to the skin but refuses to disappear.
Cultural impact
Tiziana Terenzi built her brand on a philosophy of emotional storytelling through scent, drawing from her family's legacy in candle-making. Murales represents a fragrance for those who want their scent to be a conversation starter, not a wallflower. In a market where many fragrances lean toward predictable florals and safe orientals, this fragrance stands as a statement piece for those seeking something that tells a story and sparks curiosity. The composition deliberately moves away from generic formulations, offering instead a complex narrative that unfolds over time on the skin, rewarding those who wear it with something truly distinctive.
