The Story
Why it exists.
The beginning
October 12, 1492: Columbus makes landfall in the Bahamas. The date marks a hinge in history, a collision of worlds, each with its own botanicals, its own aromatic traditions. Arturetto Landi built 12th of Oct. 1492 around that tension. Not nostalgia. Not judgment. An olfactory proposition: what happens when worlds meet, and neither side holds back. The fragrance is dense from the first spray. Fruit and spice arrive together, rhubarb's tartness, blackcurrant's dark jam, cinnamon's warmth, then the florals complicate things, and the leather anchors everything that came before. It's not subtle. It doesn't want to be. Landi worked from the name outward, treating the date as a brief rather than a reference. The result is a fragrance that smells like contact: rich, layered, and unapologetically present. Wear it once and it announces itself.
The note structure is unusual in how it refuses to resolve cleanly. The top is fruity-spicy, rhubarb, blackcurrant, cinnamon, ginger, but the heart introduces white florals (jasmine, lily of the valley) and powdery iris into a composition that started tart and warm. That transition isn't smooth. It's the point. In the base, nagarmotha (also called cypriol) provides an earthy, root-like darkness that most Western noses encounter rarely. Paired with frankincense and leather, it creates a smoky, slightly animalic foundation that the vanilla and sandalwood then warm and soften. The result is a fragrance that shifts over hours, not because the materials are weak, but because there's genuinely that much to unfold.
The evolution
The opening hits immediately, bright, tart, and warm all at once. Blackcurrant and rhubarb provide the sharp fruit, while cinnamon and ginger lean into the spice. Bergamot sits beneath, barely noticed until it's gone, adding a citrus lift that disappears faster than expected. Around the 30-minute mark, the heart arrives. Jasmine and iris emerge, softening what came before. The lily of the valley adds a green undertone that keeps the florals from becoming too sweet. This is where the fragrance earns its complexity, the transition from tart-fruity to elegant-floral isn't smooth, and that friction is the point. By the second hour, the base takes over. Leather appears first, assertive and slightly smoky from the nagarmotha. Vanilla and sandalwood follow, adding warmth and creaminess. The frankincense lingers longest, a resinous, slightly medicinal quality that persists into the drydown. The drydown holds for 6-10 hours on most skin. On clothing, reviewers report it lasting for days.
Cultural impact
12th of Oct. 1492 has found an audience among wearers who want fragrance as statement, not decoration. Community reviews describe it as dense, multi-layered, and artistic, the kind of composition that rewards repeated wearing as it reveals new facets. The longevity and projection are frequently cited as exceptional. The reception is polarized: some find the intensity overwhelming, others find it magnetic. What no one calls it is forgettable.
The House
RundholzRundholz Parfums translates the aesthetic vocabulary of a German fashion house into scent. The fragrance collection operates as an extension of the parent brand's design philosophy, channeling Arturetto Landi's Italian perfumery expertise through a distinctly Northern European sensibility. Fragrances like 20 MARS 2022 and 12th of Oct. 1492 demonstrate a signature approach: precision in naming, atmospheric depth in composition, and an avoidance of conventional perfumery expectations. The brand's seven+ releases span over a decade, with each new launch reinforcing a commitment to olfactory storytelling grounded in specific moments, dates, and emotional territories.
The Creator
Arturetto LandiLandi favors a clean, linear construction that highlights a single theme before introducing supporting layers. He often begins with a bright top—Italian bergamot, Sicilian lemon, or Calabrian orange—then anchors the heart with aromatic herbs or soft florals.
