The Story
Why it exists.
The beginning
The name tells you everything. More by Demi arrived in 2012 as a collaboration between Oriflame and Hollywood actress Demi Moore, a fragrance that aimed to translate fairy tale sophistication into something you could actually wear. Perfumer Fabrice Pellegrin built the composition around white peach and green mandarin at the top, Tahitian ylang-ylang and Arabian jasmine in the heart, creamy sandalwood and white lilies at the base. The result reads like a modern retelling of characters like Snow White or Cinderella, sensuality wrapped in sweetness, intensity softened by warmth.
What makes this composition interesting is the tension between the top and heart notes. Peach and mandarin arrive crisp and fruity, but they don't soften what follows, they amplify it. The ylang-ylang and jasmine don't creep in quietly. They bloom, and they bloom bold. It's this quality that gives More by Demi its signature: a white floral heart that feels almost extravagant in its richness, almost tender in its sweetness. The sandalwood and lily in the base aren't doing restraint work, they're doing anchor work. They keep the florals from floating away entirely, holding them close to the skin where they become intimate rather than overwhelming. This is where the fragrance earns its wear.
The evolution
The opening announces itself immediately, peach skin, bright mandarin, a crisp fruity start that feels almost sharp. Then the hand-off happens. Ylang-ylang and jasmine don't wait their turn politely. They arrive bold, unapologetic, in a bloom that reads theatrical and tender at once. The surprise is what comes next: the sandalwood and lily don't tone down the florals. They hold them. The drydown is warm, powdery, intimate, florals that settle into something you live in rather than something you perform. Lasts through the afternoon and well into the evening.
Cultural impact
This was a celebrity-adjacent release, but one that stayed true to Oriflame's positioning of warmth and connection over prestige. Not distant luxury, genuine connection. If you're drawn to warm, powdery white florals with fruity undertones, the profile makes it a reasonable blind buy. The scent has built a loyal following among enthusiasts who appreciate its understated elegance.

























