The Story
Why it exists.
The beginning
HIGH started with a single image: a leather coat, the scent of smoke, and a rainy night. Nawaf Saad and Arturetto Landi built from there, choosing an opening that refuses to behave. Cannabis, citrus, and fermented fruits arrive at once. The green, herbal punch of cannabis cuts through the sweetness immediately, while fermented fruit notes add a wine-dark richness. Lemon and bergamot provide bright flashes that don't quite soften the unconventional opening. The combination feels bold and unapologetic, each element present without apology. The name says it all.
What makes HIGH unusual is the structural tension between its opening and its base. The top is bright, almost playful, pineapple sweetness, plum fermented into something wine-like, bergamot that cuts through like a cold draft. Then the leather arrives and pulls everything down into smoke and animalic depth. The jasmine and iris in the heart don't soften the composition so much as they complicate it, adding floral warmth that the leather coat then absorbs and makes its own. It's a fragrance that argues with itself, productively, for hours.
The evolution
The opening is the boldest part. Cannabis and green notes hit first, sharp and unconventionally herbal. Pineapple, lemon, and plum sweetness follow. Bergamot adds lift but doesn't soften what came before. This phase builds as florals begin to emerge. Jasmine and rose appear, both held at a distance by leather building underneath. Tonka bean adds a creaminess that tempers the green edge without eliminating it. The leather takes over, and everything before becomes part of its story. Birch tar smoke, musk, patchouli, and cedar are pulled into the leather's gravitational field. The drydown is where HIGH becomes itself. Castoreum lingers longest, animalic and warm, clinging to skin and fabric hours after application. This is the smell that stays.
Cultural impact
HIGH arrived with a leather-smoke-animalic profile that subverts what many expect from contemporary fragrance. The composition replaces oud with castoreum and amber with birch tar smoke, creating something that challenges conventional preferences. Wearers either lean in or step back, with little middle ground. The profile has resonated with those seeking something that refuses to conform.
























