The Story
Why it exists.
The beginning
Louna arrived in 2024 from Miyaz Perfume. Its composition opens with blackcurrant and apple, layering a bright, fruit-led impression over Bulgarian rose absolute and ambergris. The heart carries the floral and mineral character of rose and ambergris, while the base develops through Assam oud, Opoponax, amber, Indian sandalwood, vanilla absolute, tobacco, coffee, and Bushman Candle. Fruit, floral, resinous, woody, and smoky notes meet in a dense but clearly structured composition. The dark fruitiness of blackcurrant contrasts with the softer sweetness of apple, while rose gives the opening a floral center. Ambergris adds a cool, mineral quality that fits between the fruit and the warmer base notes.
What makes Louna interesting is the collision at the top. Blackcurrant brings a dark, almost wine-like sharpness, apple adds a familiar sweetness, and black pepper cuts across both with a dry, aromatic snap. The opening balances ripe fruit and pepper, creating a vivid contrast between juicy, rounded apple and the sharper currant note. Bulgarian rose absolute brings a dense floral heart, while ambergris adds a mineral, salty coolness beside it. The composition then moves toward a darker, warmer base.
The evolution
The first thirty minutes are the loudest part. Blackcurrant and apple arrive with genuine brightness, pepper adding a cold snap, and the opening reads almost like a fruit cordial with a screw turned to its darkest setting. Then Bulgarian rose absolute takes over, and the mood changes completely. The fruit becomes riper, less sugary, and more wine-like. Ambergris gives that rose a mineral edge, cool and slightly salty against the warmth of the heart. The third act is where the base earns its keep. Assam oud and Opoponax build a resinous floor, Bushman Candle introduces a smoky animalic note that no amount of sweetness can tame, and Indian sandalwood smooths everything into something wearable. Tobacco and coffee add a bitter, dry edge, almost like leather. Vanilla absolute never turns sweet on its own here. It's warm wood, not dessert.
Cultural impact
Louna shares a family resemblance with compositions built around rose and oud, including Lioncourt's classical pairing, but its fruit opening and tobacco-coffee base give it a different character. Blackcurrant and apple introduce a bright, almost wine-like introduction before Bulgarian rose absolute and ambergris bring floral and mineral depth. Assam oud and Opoponax then establish a darker resinous foundation, joined by Bushman Candle's smoky animalic edge. Indian sandalwood, vanilla absolute, amber, tobacco, and coffee complete a base that feels warm, dry, and complex.
The House
Miyaz PerfumeMiyaz Perfume is a niche fragrance house centered on natural and artisanal perfumery, founded and led by perfumer Souhayl Attar. The brand crafts scents that draw from Middle Eastern and North African olfactory traditions, translating them into contemporary compositions. Its collection spans intimate Editions and limited releases, including Oud Lune (2025), Louna (2024), and the Iris Cacao Mysore Edition (2024). Miyaz operates with a small-batch approach, emphasizing intentional creation over volume. The brand maintains a direct presence with its audience through social media, where Attar shares his creative process and the philosophy behind each scent. Miyaz has garnered a following among collectors seeking handcrafted fragrances with distinct character, particularly those interested in oud, floral, and gourmand interpretations rooted in natural materials.
The Creator
Souhayl AttarAttar's signature leans toward clarity and depth in equal measure. He favors natural materials with clear olfactory signatures, selecting ingredients for their behavioral honesty rather than their exotic origin.































