The Story
Why it exists.
The beginning
Serene arrived in 2007, created with perfumer Arturetto Landi. Landi's work here stays measured and considered, each note given room rather than piled on. There's a deliberate calmness to the composition that reads as intentional rather than accidental, a fragrance that holds back instead of pushing forward. The scent carries a quiet confidence. It opens without fanfare and settles into the skin with a softness that suggests the perfumer understood exactly when to stop adding. Every element earns its place, nothing feels decorative or excessive. Serene behaves like a composition that knows its own weight and refuses to perform for attention.
What's interesting about Serene is how little it uses to say what it says. The note list keeps things contained: apple, peach, pineapple, and lemon open with brightness, then jasmine, freesia, and cardamom give the mid a softer shape without sliding into overt sweetness. Vanilla and patchouli at the base keep it grounded. The combination matters more than the individual notes. Pineapple brings a juiciness that cuts through the fruit opening, adding an edge the peach alone wouldn't provide.
The evolution
The opening belongs to fruit. Pineapple arrives with a sharp, almost green snap, then peach rounds it out while apple and lemon smooth the edges. It's bright without being loud, the kind of opening that smells like a window thrown open in a warm room. As the fragrance wears, the jasmine and freesia step forward, softening everything. The fruit doesn't vanish so much as it gets pushed into the background, turning into a glow behind the white florals. Cardamom adds a faint warmth, not a spice but a feeling, like the air just before dusk in late summer. Later, the vanilla settles in and the patchouli starts doing its quiet work underneath. The drydown is where Serene earns its name. It becomes warm, slightly creamy, gentle on skin. The composition shifts from bright fruit to a soft, skin-close warmth that feels lived-in rather than performed.
Cultural impact
Among MAIOS's documented catalog, Serene stands as the earliest known release, dated to 2007. It's a fragrance that wears easily, built for daily use rather than special occasion. Among wearers it tends to attract people who want to smell good without signaling effort. The pineapple-vanilla combination gives it a recognizable signature. The pineapple reads fresh rather than syrupy, and the vanilla underneath stays restrained, never tipping into dessert territory. That balance makes the scent approachable without blending into the background.
The House
MAIOSMAIOS is a niche fragrance label that emerged in the mid‑2000s with a focus on modern, understated scent stories. Over the past two decades the house has released a steady stream of limited‑edition perfumes, each built around a single, well‑defined idea. The brand’s catalogue now spans twenty distinct creations, ranging from the bright, green accord of Bamboo (2019) to the reflective, woody depth of Carmina (2025). MAIOS positions itself as a quiet alternative to louder mainstream houses, offering collectors a chance to explore scent through a lens of restraint and precision.
The Creator
Arturetto LandiLandi favors a clean, linear construction that highlights a single theme before introducing supporting layers. He often begins with a bright top—Italian bergamot, Sicilian lemon, or Calabrian orange—then anchors the heart with aromatic herbs or soft florals.
