The Story
Why it exists.
The beginning
MOMEALA green was launched in 2025 with perfumer Arturetto Landi at the helm. Its idea is stated plainly: vibrant, appealing, modern floral freshness with a lingering ambery background. The composition is the proposition. Citrus, fruit, floral whites, green aromatics, and marine notes make the first impression, while leather, moss, patchouli, vetiver, and ambergris supply the undertow. The opening is crisp and energetic, with lemon, bergamot, mandarin, blood orange, apple, blackcurrant, and pineapple lending a juicy brightness. Pink pepper and ginger sharpen the fruit, while black tea and rosemary add a dry herbal accent. White florals bring a clean, elegant layer before the deeper notes settle into the composition.
Pink pepper and ginger add bite to lemon, bergamot, mandarin, blood orange, apple, blackcurrant, and pineapple. Black tea and rosemary bring an herbal, aromatic edge. Lily of the valley, neroli, magnolia, and jasmine soften the impact without turning the composition into a powdered bouquet. Underneath, ambergris and white musk keep it airy while leather, moss, patchouli, vetiver, and tonka bean lend weight. Freshness leads, with the fruit and citrus opening bright and translucent. The herbal notes give it a lightly dried texture, while the white florals add a smooth, luminous quality.
The evolution
The opening arrives with a fizz of citrus and fruit, sharpened by pink pepper, ginger, black tea, and rosemary. Marine notes pull the composition toward open air, almost sea spray at a low stone wall. As the bright fruit and citrus recede, white florals step forward: lily of the valley, neroli, magnolia, and jasmine give the middle a polished, sunlit lift. Then the scent changes hands. Leather, moss, patchouli, vetiver, tonka bean, ambergris, and white musk create a darker base, though it never becomes heavy. The progression is gradual and clearly layered, moving from a lively, sparkling introduction into a softer floral heart. The citrus remains fresh at first, then gradually takes on a rounder, warmer quality. Green and marine notes keep the composition buoyant, while leather and moss introduce depth without obscuring the fruit.
Cultural impact
MOMEALA green reflects the house’s unusual use of color within its MOMEALA series and its wider philosophy of scent as an immediate reaction rather than ornamental storytelling. The color green gives the release a fresh, vivid identity that fits its citrus-aromatic composition. Lemon, bergamot, mandarin, blood orange, apple, blackcurrant, and pineapple establish a lively opening, sharpened by pink pepper, ginger, black tea, and rosemary. Marine notes extend that brightness with a cool, open-air character.
The House
Laboratoire des EndorphinesLaboratory of Endorphines. The name alone declares an agenda: scent as biological fact, not aesthetic luxury. This Romanian house arrived in 2023 with a straightforward premise—fragrance triggers measurable responses in the brain, and a perfume's worth lies in its capacity to produce that effect. The brand's names amplify the tension. Romanian phrases borrowed from prayer and warning—Doamne Ajuta, Doamne Fereste, Păcătos—sit alongside the deliberately provocative MOMEALA (Bait). These are not decorative titles. They demand a reaction. Founded in 2023, the house has moved quickly, releasing seven fragrances across two years, each built to provoke an immediate, undeniable response.
The Creator
Arturetto LandiLandi favors a clean, linear construction that highlights a single theme before introducing supporting layers. He often begins with a bright top—Italian bergamot, Sicilian lemon, or Calabrian orange—then anchors the heart with aromatic herbs or soft florals.
