The Story
Why it exists.
The beginning
Zimo Luo, a Chinese perfumer trained at ISIPC Ain Paris, was tasked with capturing something specific: the feeling of finding shelter on a cold day. Not metaphorically, literally. The brief came from Jijide's founders, who wanted fragrances that translated the warmth of friendship into scent. Riso was born from that conversation, Luo translating a memory of Shanghai's street food stalls into something you could carry with you. The name is Italian for rice, a small linguistic bridge between the perfumer's Chinese roots and the brand's Milan home.
What makes Riso unusual isn't a single note, it's the combination. Rice as a heart note is rare enough. But paired with soybean and soy sauce impression in the base? That's a gamble. The Michelia and chrysanthemum add a quiet floral undertone, something almost medicinal, which keeps the gourmand elements from becoming too sweet. The result is a fragrance that smells like food without being edible, warm, starchy, savory, with a spicy brightness that cuts through.
The evolution
The opening hits fast: Sichuan pepper first, then mandarin and petitgrain arrive together in a bright, citrusy burst that lasts maybe twenty minutes. Then the hand-off begins, the citrus fades, and rice emerges, not in a dramatic shift but in a slow blend. The chrysanthemum appears mid-drydown, giving a slightly herbal, almost bitter edge that keeps things interesting. By hour three, the base takes over: soy, cinnamon, vetiver. The drydown is where this fragrance earns its reputation, warm, close to the skin, with a salty-savory quality that reviewers describe as almost umami. On most skin, expect six to eight hours. On fabric, it lingers into the next day.
Cultural impact
Riso sits in an interesting space, neither fully Eastern nor Western in its approach. It's part of Jijide's Collezione Dialogo, a collection built around cross-cultural exchange. The fragrance appeals to wearers who want something different from the usual citrus-fresh or sweet-gourmand formulas. It's been described as a "weirdo" scent, by reviewers, not the brand, which is perhaps the highest compliment in niche perfumery.
The House
JijideJijide is an independent niche fragrance house based in Milan. Founded by a group of friends with roots in both China and Italy, the brand approaches perfumery as an ongoing conversation between cultures, creative traditions, and individual perspectives. Each fragrance emerges from collaborative dialogue, translating diverse influences into olfactory compositions that bridge Eastern and Western sensibilities. The house operates from a creative studio in Milan, where the founding team channels cross-cultural exchange into scent creation. Jijide's portfolio spans multiple collections, including the 2021 Dialogue Collection featuring fragrances with both Italian and Chinese titles, alongside newer releases such as Terra (2024), Fuoco (2024), and Oltre (2025). The brand maintains an artistic rather than commercial focus, releasing limited formulations that reflect its dialogic creative philosophy.
The Creator
Zimo LuoLuo's work at Riso favors restraint and clarity. His compositions tend toward clean structures where individual materials have room to register rather than competing in dense, layered constructions.
