The Story
Why it exists.
The beginning
Tiago Abravanel Mania is a woody aromatic cologne released under the Jequiti label. The house tapped perfumer Hernan Fígoli to compose the juice, and the resulting scent leans into accessible masculine energy without veering into anything heavy or overwrought. There's a clear emphasis on building something that could function as a personal signature, a fragrance with enough character to register but enough restraint to wear across occasions. The structure plays woody base notes against a brighter, more aromatic opening, creating a balance that feels intentional rather than accidental. Fígoli composed it with the kind of straightforward confidence that suggests he wasn't trying to reinvent the woody aromatic category, just offer a clean, well-proportioned take on it.
What sets the composition apart is its old-school barbershop lean layered against modern sweetness. Lemon delivers the opening brightness, sharper and more immediate than a softer citrus choice would have been, and it gives the cologne an almost clean-laundry freshness right out of the bottle. The anise in the heart is where things get interesting, a warm, slightly spicy facet that adds depth without tipping into anything too syrupy.
The evolution
The first fifteen minutes are a bright, almost fizzy lemon opening that cuts above the cardamom's peppery snap. Cardamom arrives fast, bringing a clean, almost green heat that keeps the citrus from reading as a shower-gel opening. By the half-hour mark, the lavender has settled into its workhorse role, and anise begins to surface, pulling the composition toward something warmer and slightly sweet. Lily of the valley and geranium do quiet support work here, lending a soapy floral backbone that keeps the anise from dominating. The heart phase holds through the third and fourth hour with a lavender-anise accord that reads like a modernized classic cologne, warmer than its opening promised but never heavy. The drydown starts around hour four or five as cedar grounds the sweetness and vanilla softens the edges. What remains on skin the next morning is a close-to-skin musk-vanilla whisper, pleasant, slightly powdery, the kind of trace that lingers on a scarf or shirt collar without projecting.
Cultural impact
Tiago Abravanel brings the energy of Brazilian pop and samba to this Jequiti release, and the fragrance itself reflects that through its confident, stage-ready character. The scent reads as something made to be worn with presence, the kind of composition that holds up under attention rather than disappearing into the background. By leading with lemon and cardamom, the opening feels lively and a touch unexpected, immediately setting a tone that doesn't apologize for being bold. The anise heart reinforces that sense of personality, giving the wearer something distinctive to project rather than a generic aromatic template.
The House
JequitiJequiti is a Brazilian cosmetics and fragrance house that reaches customers through a direct‑sales network. Since its launch in 1999 the brand has offered a wide range of scented products, from everyday body sprays to more elaborate eau de parfums such as Eu Sinto (2012) and Fléus Orchidée (2024). Its catalogue mixes bright, youthful compositions with scents that reference Brazil’s coastal and tropical landscapes. Jequiti’s presence spans more than two decades, and the company continues to introduce new releases each year while keeping price points accessible for a broad audience.
The Creator
Hernan FígoliFígoli draws from the lush botanical vocabulary of Brazil while remaining fluent in classical Western perfumery. His fruited florals and warm orientals suggest a man comfortable balancing accessibility with depth.
