The Story
Why it exists.
The beginning
Bagh-E Eram, the legendary Persian garden immortalized in poetry and history, serves as the conceptual soil from which Eram draws its roots. Jamie Frater, the Wellington-based perfumer behind Frater Perfumes, set out to translate the garden is legendary immensity into liquid form, selecting ingredients that mirror its layered structure from sunlit citrus boughs to shadowed grove bases. The perfumer has spoken about using this project to explore the boundary between cultivated beauty and wild growth, treating the garden as both a literal fragrance source and a metaphor for the controlled chaos of perfumery itself.
Jamie Frater selects each ingredient for its contribution to the overall narrative rather than its independent appeal, a philosophy evident in how the galbanum opening sets up the green hyacinth heart, and how the clove bridges citrus and animalic. The pairing of Mousse de Saxe with costus reflects an intentional nod to classic chypre construction, modernized with a civet and musk base that keeps the drydown from feeling like a museum piece. Every note earns its place by serving the garden metaphor, from the bright lemon top to the shadowed oakmoss finish.
The evolution
Eram begins with a citrus-green collision of bergamot, galbanum, and lemon, establishing the garden in morning light before the floral heart takes over. Hyacinth and lily of the valley assert themselves first, their green, dewy character bridging the citrus opening with the denser jasmine and rose that follow, clove appearing as a warm undercurrent that keeps the florals grounded. The drydown deepens into earthy, animalic territory as costus and civet emerge from beneath a sandalwood base, the Mousse de Saxe and oakmoss creating a chypre-like foundation that earns the fragrance its staying power on skin.
Cultural impact
Since its 2022 release, Eram has attracted a niche of fragrance enthusiasts who appreciate green‑aromatic compositions with a historic twist. Wearers often note the surprising animalic depth, likening it to a secret garden hidden behind a polished façade, and it’s frequently mentioned alongside classic green perfumes for its modern, yet reverent, take on the genre.
