The Story
Why it exists.
The beginning
Queen Rosa, Rosa is Queen takes its name from a woman who wears her inheritance to the underground, a queen who refuses to behave, never costume. She is one of three archetypal Chopova Lowena women whose spirits anchor the debut fragrance collection. The brand's Anglo-Bulgarian designers have always treated scent as identity, not accessory. Bulgarian rose, drawn from the Rose Valley that anchors their heritage, serves as the sensory anchor here, but reimagined with the folk-rebellion spirit that defines the house. The 2025 launch marks the brand's entry into fragrance, carrying the same irreverent energy that made their pleated kilts and bold florals cult favorites. Queen Rosa is the one who walks in last and owns the room before she sits down.
Bulgarian rose carries centuries of history in its petals, centuries of cultivation in the Rose Valley that has made Bulgarian rose oil a benchmark for perfumery worldwide. Here, that legacy gets a punk reframe. The honey in the heart doesn't soften the rose; it amplifies it, giving the floral a richness that could tip into sweetness if left unguarded. The tobacco and sandalwood prevent that. Together they add a warmth that transforms the rose into something darker, more complex, a queen who knows her power and doesn't need to announce it. Plum bridges the transition, its fruitiness keeping the heart lush without becoming girlish.
The evolution
The opening announces itself with a citrus-spice burst, bergamot, mandarin, pink pepper, ginger, all brightness and forward motion. White orchid floats beneath, adding a waxy, slightly exotic floral that prevents the citrus from becoming generic. Within twenty minutes, the Bulgarian rose takes command. Not the pale, powdery rose of tradition, this one carries honeyed weight, plum's soft fruitiness, and an undercurrent of tobacco that keeps everything grounded. The sandalwood arrives quietly, lending cream and wood that support the floral rather than competing with it. By the second hour, the heart has settled into something warmer and more intimate. Vanilla and cashmere wood wrap close to the skin. Benzoin adds a resinous sweetness that pairs with the caramel lurking in the base. The ambergris provides a clean, slightly salty finish that keeps the sweetness from overwhelming. By hour four, the drydown settles into white musk and cashmere wood, a skin-warm, skin-close finish that lingers without projecting.
Cultural impact
The 2025 debut fragrance collection from Chopova Lowena marks the London fashion house's entry into scent, extending the brand's folk-rebellion identity into a new medium. The three-fragrance collection, each inspired by an archetypal Chopova girl, treats fragrance as identity rather than accessory. Handcrafted in Bulgaria using regional botanicals, the collection draws on centuries of perfume-making tradition in the Rose Valley while maintaining the irreverent spirit that defines the brand's fashion line. Queen Rosa, Rosa is Queen occupies a distinctive position in the rose-forward category, rejecting the powdery, linear trajectory that characterizes most rose fragrances in favor of something bolder, warmer, and more complex.
