The Story
Why it exists.
Chapter 2 of the d'Annam archive: Memories of Japan. That is where Kimono lives. Perfumer Anh Ngo worked to translate the aesthetics of Japanese dressing, the silk, the powder, the careful arrangement of objects, into scent. The fragrance explores the weight of silk, the softness of face powder, the quiet precision of arrangement. Each element finds its place in the composition, inviting the wearer into a world of studied elegance and intimate detail.
If this were a song
Community picks
Mizu no Yubi
Yoko Kanno / Miyavi
The Beginning
Chapter 2 of the d'Annam archive: Memories of Japan. That is where Kimono lives. Perfumer Anh Ngo worked to translate the aesthetics of Japanese dressing, the silk, the powder, the careful arrangement of objects, into scent. The fragrance explores the weight of silk, the softness of face powder, the quiet precision of arrangement. Each element finds its place in the composition, inviting the wearer into a world of studied elegance and intimate detail.
Rice flour as a perfume note is uncommon. It opens Kimono with something almost edible, a starchy sweetness that reads as fruity rather than gourmand. Magnolia carries the heart and guides the wearer through the drydown. The powdery and silk notes give the composition its distinctive texture: the delicate feel of fine face powder, the weight of silk on skin, a restrained elegance in arrangement. This is refined beauty expressed through scent.
The Evolution
After thirty minutes, the rice note persists while the magnolia takes command of the space. Magnolia does not rush. It arrives and stays, a creamy, powder-dusted floral that owns this stage for hours. The silk and lipstick notes layer into the composition as the fragrance warms on skin, giving the drydown a warmth that reads like face powder close to skin. Not loud. Never loud. By the final hours, the magnolia has not disappeared. It settles into powder and silk, a warm thread on skin, present and close, holding its quiet place in the composition.
Cultural Impact
Kimono presents a sophisticated fragrance that weaves together magnolia as ceremonial florals, rice as the grain staple woven into daily life, and silk as the luxury textile. The composition translates these elements into scent form, exploring how cultural references find expression in a new medium. d'Annam's Chapter 2 explores these intersections, presenting fragrance as a lens through which cultural memory and aesthetic sensibility become something wearable and personal.
The House
Vietnam · Est. 2023
d'Annam is a Vietnamese fine fragrance house founded in 2023 by Nick Hoang. The brand creates gender-neutral scents that translate personal memories and cultural landscapes into olfactory experiences. Its debut collection, Chapter 1, comprises nine fragrances inspired by Vietnamese heritage, while a second collection explores the aesthetics of Japan. Hoang collaborated with perfumer Anh Ngo and the global fragrance supplier IFF to develop the house's formulations, producing scents that reference experiences like Vietnamese coffee, rice paddies, forest oud, and street pho alongside Japanese whiskey and oolong tea. The brand packages its fragrances in recycled materials and directs a portion of revenue toward children's charities in Vietnam. d'Annam operates at the intersection of personal nostalgia and cultural storytelling, positioning itself as a voice for Asian scent experiences within the niche fragrance market.
If this were a song
Community picks
Powder-dusted florals. Magnolia softness against silk. The composed quiet of late-night Tokyo reflected in still water. This fragrance sounds like attention without announcement, the kind of music a room plays when it wants someone to stay.
Mizu no Yubi
Yoko Kanno / Miyavi






















