The Story
Why it exists.
Chapter 2: Memories of Japan. Arashiyama is named for the ancient bamboo forest on the outskirts of Kyoto, a place where towering green columns of bamboo sway overhead and narrow paths disappear into mist. The d'Annam team visited, walked those paths at dawn, and came back wanting to translate that specific quality of silence and damp green air into something wearable. Perfumer Anh Ngo worked with that memory, building around bamboo, grass, and a violet note that arrives like something small and personal in an otherwise expansive landscape.
If this were a song
Community picks
An Ending (Ascent)
Brian Eno
The Beginning
Chapter 2: Memories of Japan. Arashiyama is named for the ancient bamboo forest on the outskirts of Kyoto, a place where towering green columns of bamboo sway overhead and narrow paths disappear into mist. The d'Annam team visited, walked those paths at dawn, and came back wanting to translate that specific quality of silence and damp green air into something wearable. Perfumer Anh Ngo worked with that memory, building around bamboo, grass, and a violet note that arrives like something small and personal in an otherwise expansive landscape.
What makes Arashiyama interesting is its refusal to announce itself. The bamboo note here doesn't arrive as the sharp, bitter bamboo you've smelled in other fragrances, it's softer, more impressionistic, the idea of bamboo rather than its literal green character. The rain accord does the atmospheric work: that cool, mineral quality of water on stone, on leaves, on air. Violet is the unexpected guest, powdery, a little floral, warm in a way that stops the whole composition from reading as purely cool and green. Together these materials build something that feels more like a mood than a scent profile.
The Evolution
The opening hits with immediate green freshness, bamboo leaf, grass, cool and dewy. The rain note arrives quickly, softening everything into a misty, airy middle that lasts longer than expected. You might think the fragrance has already settled, but then the violet emerges, warm and powdery, lifting the whole composition out of pure coolness. The drydown is the quietest part, violet and the memory of bamboo, close to skin, intimate rather than present. Lasting moderate sillage on most skin types, this one stays close through the workday rather than filling a room.
Cultural Impact
Part of d'Annam's Chapter 2: Memories of Japan collection, Arashiyama sits in a quiet corner of niche perfumery, for the wearer who finds green freshness in the atmosphere of a place rather than in its ingredients. The brand's approach of treating each scent as a chapter in a geographic memoir has resonated with those looking for something more narrative-driven than conventional fragrance shopping.
The House
Vietnam · Est. 2023
d'Annam is a Vietnamese fine fragrance house founded in 2023 by Nick Hoang. The brand creates gender-neutral scents that translate personal memories and cultural landscapes into olfactory experiences. Its debut collection, Chapter 1, comprises nine fragrances inspired by Vietnamese heritage, while a second collection explores the aesthetics of Japan. Hoang collaborated with perfumer Anh Ngo and the global fragrance supplier IFF to develop the house's formulations, producing scents that reference experiences like Vietnamese coffee, rice paddies, forest oud, and street pho alongside Japanese whiskey and oolong tea. The brand packages its fragrances in recycled materials and directs a portion of revenue toward children's charities in Vietnam. d'Annam operates at the intersection of personal nostalgia and cultural storytelling, positioning itself as a voice for Asian scent experiences within the niche fragrance market.
If this were a song
Community picks
Quiet, expansive, and cool, like morning air through tall bamboo. The opening of this fragrance sounds like the moment before sound returns after heavy rain, when everything is still settling and the green has nowhere to go but up. It wants slow music, minimal percussion, something with space.
An Ending (Ascent)
Brian Eno
























