The Story
Why it exists.
The beginning
24 Elixir Neroli landed in 2017 as part of the house's numbered fragrance collection. The Elixir format gave the brand a chance to push Neroli, already a citrus-floral signature, into something richer and more persistent. Neroli, derived from orange blossom, can carry both bright and warm qualities in its composition. The opening needed to sparkle. The base needed to hold. The bridge between them became the unusual pairing of tonic water and ginger, a dry botanical note meeting a clean heat that most Neroli fragrances skip entirely. The result is a fragrance that maintains the recognizable citrus-floral character of Neroli while exploring its depth in a different register. The number stayed the same. The composition carries its own weight.
Tonic water as a top note is rare. It behaves differently than citrus, a bitter, almost medicinal sparkle rather than sweet fruit. Here it gives the bergamot and mint something to push against, creating an opening that feels effervescent without being lightweight. The ginger in the heart phase is equally deliberate: it bridges the fresh opening and the warm base without adding sweetness. Neroli itself is a complicated material, orange blossom, but darker, with a honeyed quality that some formulations lose in processing.
The evolution
The opening hits sharp and sparkling, bergamot, mint, and that tonic water making its presence known within the first spray. The carbonated quality persists before the florals begin their slow arrival. The neroli enters without announcement but claims its territory completely. Ginger warmth follows, and the composition lives in a state of floral-spice balance that never fully resolves in either direction. The drydown is where the composition finds its footing. Tonka bean and cedar arrive quietly but stay long, the musk underneath keeps everything close to skin, intimate and warm. On fabric the next morning, the scent is dry, woody, faintly sweet, still present. The Elixir concentration carries a different character from the standard format.
Cultural impact
This Neroli Elixir, launched in 2017, represents the house working with a numbered bottle system and minimal branding. Rather than constructing elaborate narratives around heritage and craftsmanship, the approach keeps descriptions straightforward. The house uses clinical numbering rather than evocative naming, which creates a different relationship between scent and story than many niche houses attempt. The minimal presentation invites wearers to focus on what the fragrance actually smells like rather than what the marketing suggests it should mean.
