Karine Dubreuil-Sereni
Karine Dubreuil-Sereni grew up in Grasse, surrounded by the May roses, jasmine and tuberose fields that have shaped generations of great noses before her. She trained at the prestigious Roure school in Grasse, spending three formative years there with an appetite and joy that never left her. In 1986, her career took flight with Givaudan, and over the following three decades she rose to become one of the industry's most sought-after independent creators. Her work for the world's most storied houses includes signature masculines for Gucci, Givenchy, Lalique, Lanvin, Joop! and Shiseido, alongside numerous feminine fragrances. In 2012, she founded Vox Profumi, choosing creative independence over the stability of corporate houses. Today she divides her time between commissioned work for major brands and personal projects that let her follow her instincts without compromise.
The hits
Notable creations
The signature
How Karine composes
Dubreuil-Sereni's portfolio spans an unusually wide territory, from fresh masculine orientals to luminous feminine florals. She demonstrates particular skill with masculine compositions, having created multiple flankers and variations across several houses. Her work tends toward clarity and balance rather than opulent excess, with clean structures that let individual materials speak. She draws freely from her Grasse heritage, using Provençal materials as anchors while incorporating global ingredients when a composition demands them.
Philosophy
What drives Karine
Karine creates fragrance as a form of personal expression, not merely product development. She speaks of her work with the same joy she brought to her training decades ago, suggesting an artist who never lost sight of why she fell in love with perfumery. Her independent path allows her to take commissions that genuinely interest her while pursuing side projects driven purely by creative curiosity. She resists the idea of fragrance as a commercial formula, preferring instead to explore what a scent can genuinely say.
The houses
Maisons Karine composes for
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