Heritage
A house, in its own words
Mauboussin’s story starts on Rue Greneta in Paris, where M. Rocher opened a modest workshop in 1827. J. Noury soon joined, and the partnership quickly earned a reputation for bold, Art Deco‑inspired jewellery that attracted Parisian society. By the late 19th century the house supplied pieces to royalty and film stars, cementing its status as a fixture of French luxury. In the early 2000s the brand expanded into perfumery, launching Histoire d'Eau in 2002 as its first fragrance. The scent line grew with Mauboussin Homme (2003) and the beloved Le Secret d'Arielle Eau de Parfum (2017). Each new launch kept the jewellery house’s emphasis on craftsmanship, using high‑quality ingredients and elegant bottle designs that echo its metalwork heritage. The brand continued to refresh its portfolio, introducing modern offerings such as Star For Men and Star Chérie in 2024, while maintaining a steady cadence of limited‑edition releases that celebrate milestones in the house’s two‑century history. Throughout its evolution, Mauboussin has remained a family‑run enterprise, preserving the original workshop’s focus on artistic integrity and meticulous production. Mauboussin approaches scent as an extension of its jewellery philosophy: every piece should tell a story and invite personal connection. The house believes that fragrance, like a finely cut gem, must balance structure and emotion. It prioritises authenticity, selecting ingredients that honor traditional French perfumery while allowing room for contemporary twists. The brand’s creative teams work closely with perfumers to ensure each composition reflects a clear narrative, whether that narrative is the mystery of a hidden garden in Le Secret d'Arielle or the bright optimism of Star Chérie. Sustainability also guides decisions; Mauboussin sources natural extracts from vetted farms and supports initiatives that protect biodiversity. The result is a line of scents that aim to accompany wearers through everyday moments, enhancing rather than overwhelming their personal style.
