The Story
Why it exists.
The beginning
Eze was created by Laurie Stern and launched in 2016, taking its name from the perfume village perched along the French Riviera. The inspiration was immediate and specific: a soft, relaxing Mediterranean summer, carried on a refreshing breeze rather than shouted across a crowded terrace. Stern built the fragrance around that easy image. Lemon supplies the first bright spark, while geranium, myrtle, jasmine, and lavender create a graceful floral and herbal center. Labdanum and amber bring it back to the body with a warm, resinous hush. The result feels less like perfume describing a place and more like a day spent there, with the windows open and nowhere urgent to be.
What makes Eze interesting is the way its contrasting materials share the same breeze. Lemon brings clean citrus light, geranium adds a green herbal edge, and jasmine and Indian rose soften the composition with white floral warmth. Together they read as a single, unhurried gesture: citrus brightness folding into leafy green, then settling into a creamy floral hush that never turns heavy or sweet. Lavender and myrtle give the composition its aromatic, sun-washed character, a dusty herbal quality that sits comfortably between the brighter opening notes and the florals beneath them.
The evolution
The opening arrives with lemon's clean brightness, sharp and immediate, before softening into geranium's herbal green and the familiar calm of lavender and myrtle. Jasmine and Indian rose unfurl through the center, adding a white floral delicacy that keeps the composition from becoming purely aromatic. As those notes recede, labdanum takes over with a darker, resinous warmth, supported by amber's soft glow. That drydown is the surprise: the airy opening gradually becomes skin-warm and quietly addictive, like sun-warmed stone after the heat has faded. The citrus edge lingers longest at first, bright and almost lemony against the cooler herbal notes, while the florals spread across the middle of the composition like soft light. Later, the labdanum and amber settle into something drier and more resinous, a warm base that gives the whole scent its depth.
Cultural impact
Eze reflects Velvet & Sweet Pea's Purrfumery's natural-perfumery ethos, pairing a named Mediterranean setting with botanical ingredients. The naming suggests a place, and the composition follows through with materials that evoke that atmosphere: lemon for brightness, geranium and lavender for green herbal character, jasmine and Indian rose for white floral warmth, and labdanum with amber for a resinous, sun-washed depth. It's an invitation to explore scent through its ingredients and the mood they create.
The House
Velvet & Sweet Pea’s PurrfumeryVelvet & Sweet Pea's Purrfumery is an independent natural fragrance house founded by perfumer Laurie Stern. Based in California, the studio crafts perfumes, colognes, body oils, bath salts, and body frostings exclusively from natural botanical ingredients. Each fragrance is hand-blended using floral, wood, seed, spice, and citrus materials, reflecting Stern's commitment to natural perfumery without synthetic compounds. The brand has developed a devoted following among niche fragrance enthusiasts who appreciate its artisanal approach and cat-themed identity. Notable creations include Jewelry of Heaven (2006), Fleur de Caramel (2012), and Luminous Lemurs (2020), among a catalog spanning nearly two decades of botanical perfumery.
The Creator
Laurie SternLaurie Stern builds from the ground up, starting with single botanical materials and layering complexity through patience rather than formula. She favors rose, a recurring presence across her work that she explores through the Rose Perfume Tour and her own studio experiments.





































