The Story
Why it exists.
The beginning
Hiram Green, a Canadian-born perfumer working from a modest lab in Gouda, Netherlands, launched Moon Bloom in 2013 with a singular obsession: the tube rose, a flower he calls the mistress of the night. Rather than reach for synthetics to capture that intoxicating, creamy aroma, Green chose only natural materials. Hand-blending essential oils, absolutes and CO2 extracts, he built Moon Bloom as an uncompromising floral statement, letting the flower's full character speak without artificial enhancement.
The note philosophy behind Moon Bloom reflects Green's commitment to natural perfumery and his belief that tuberose deserves unfiltered representation. Each ingredient serves a purpose: jasmine amplifies the heady quality, ylang-ylang adds warmth, coconut creates creamy volume, green notes bring organic authenticity, and resinous notes provide the grounding necessary for such a potent floral to last. The result is a cohesive, expressive fragrance that smells unmistakably of the natural world.
The evolution
Moon Bloom opens by pouring the heart directly onto skin, a confident move that immediately places tuberose at center stage. Jasmine and ylang-ylang arrive within moments, creating a triumvirate of white florals that is creamy, heady and intensely natural. Coconut subtly underscores the tropical aspect, while green notes provide a leafy, organic counterpoint that keeps the florals from feeling static. Spicy notes flicker at the periphery, adding warmth and complexity. As time progresses, resinous notes deepen the composition, grounding the florals in a warm balsamic foundation that ensures longevity and a persistent, sensual trail.
Cultural impact
Since its debut, Moon Bloom has become a reference point for natural tube rose fragrances, often cited by enthusiasts as the benchmark for creamy, night‑bloom scents. Its unapologetic use of coconut and resin sets it apart from more synthetic counterparts, earning it a loyal following among green‑focused collectors and positioning it alongside cult classics like Carnal Flower for its daring yet elegant profile.
