The Heritage
The Story of Hiram Green
Hiram Green creates 100 % natural perfumes from a modest laboratory in Gouda, the Netherlands. The Canadian‑born perfumer moved to the Dutch town in 2013 and set up a brand that mixes essential oils, absolutes and CO₂ extracts by hand. Each scent is released in a limited batch, allowing the ingredients to speak without synthetic shortcuts. Green’s goal is simple: prove that natural perfumery can be bold, expressive and anything but boring.
Heritage
Hiram Green was born in Canada and spent his early years exploring the scents of the North American wilderness. After studying chemistry, he turned to fragrance and apprenticed with independent labs before relocating to Gouda in 2013. That same year he launched his eponymous brand, positioning a small laboratory on the outskirts of the city’s famous cheese market. The first release, Moon Bloom, arrived in late 2013 and immediately attracted attention for its bright, citrus‑driven profile built entirely from natural extracts. In 2014 Green introduced Shangri La, a richer composition that combined rare woods and resins sourced from Southeast Asia, signaling his willingness to travel far for raw material. Voyage followed in 2015, a travel‑inspired scent that layered Mediterranean herbs with South American florals, and quickly became a reference point for the brand’s narrative approach. 2016 saw two releases – Dilettante and Arbolé Arbolé – each exploring the tension between playful brightness and deep, forest‑floor depth using only botanical ingredients. Slowdive arrived in 2017, a nod to ambient music that employed a slow‑infusion technique to coax subtle nuances from rare absolutes. After a period of steady growth, Green issued a limited Shangri La Edition in 2022, revisiting the 2014 formula with newly sourced ingredients that reflected evolving sustainability standards. Philtre, launched in 2024, marked the brand’s first foray into a scent built around a single, highly concentrated natural heart note. The most recent addition, Ultra, debuted in 2025 and showcases a refined, high‑intensity blend that pushes the limits of natural concentration while remaining fully compliant with the brand’s ingredient policy. Throughout its twelve‑year history, the house has remained independent, shipping worldwide from its Gouda lab and maintaining a reputation for meticulous, small‑batch production.
Craftsmanship
All Hiram Green fragrances originate in a 30‑square‑meter laboratory located in Gouda. Green sources raw materials from vetted farms and cooperatives across five continents, prioritizing suppliers who adhere to organic certification or who can demonstrate low‑impact harvesting. Once the oils, absolutes and CO₂ extracts arrive, Green measures each component by weight, records its batch number, and begins a hand‑mixing process that takes place on a stainless‑steel surface. He uses glass stir rods to combine the ingredients, allowing the blend to rest for a period that ranges from 24 hours to several weeks, depending on the volatility of the constituents. During this maturation phase, Green conducts periodic olfactory checks, adjusting the composition by adding micro‑quantities of additional extracts to achieve the desired balance. Quality control includes gas‑chromatography analysis performed by an external laboratory to verify that no synthetic molecules have entered the mix. Once the perfume reaches its target profile, Green transfers it into amber‑tinted glass bottles that have been hand‑filled under a laminar flow hood to prevent contamination. The caps are sealed with a natural cork or a recycled metal screw, and each bottle receives a hand‑applied label that lists the full ingredient breakdown. Before shipping, the bottles undergo a final visual inspection and are packed in recycled cardboard that bears the brand’s simple, typographic logo. This end‑to‑end process, from field to final packaging, reflects Green’s commitment to transparency, sustainability, and the tactile joy of handcrafted creation.
Design Language
The visual language of Hiram Green mirrors the purity of its scents. Bottles feature clear or amber glass with clean, straight lines and a modest volume that encourages intimate use. Labels employ a sans‑serif typeface set in black or deep green, printed on recycled paper that feels slightly textured to the touch. The brand’s logo consists of the founder’s name in lowercase letters, underscoring a modest, approachable tone. Photography for campaigns often places the bottle against natural backdrops – stone walls, wooden tables, or leafy foliage – highlighting the connection between the fragrance and its botanical origins. Packaging inserts include hand‑drawn sketches of the key ingredients, reinforcing the artisanal narrative. Across social media and the website, the color palette stays muted, favoring earth tones and soft neutrals that let the perfume’s hue speak for itself. This restrained aesthetic avoids flashiness, instead inviting the viewer to focus on the scent’s character and the story behind each ingredient.
Philosophy
Green’s creative vision rests on three pillars: natural purity, expressive intensity, and transparent craftsmanship. He believes that every botanical ingredient carries a story, and that a perfume should convey that narrative without the veil of synthetics. Sustainability guides his sourcing decisions; he prefers growers who practice organic or biodynamic methods and who can provide traceability for each batch of oil or resin. The brand rejects mass‑production shortcuts, opting instead for hand‑blending in a laboratory that resembles a kitchen more than a corporate facility. This approach allows Green to adjust each formula in real time, responding to the subtle variations that natural raw materials present. He also embraces a minimalist aesthetic in communication, letting the scent itself become the primary message. By publishing ingredient lists and sharing production notes, Green invites consumers into the creation process, reinforcing his belief that perfume education should be as accessible as the fragrances themselves. The result is a line of scents that feel both personal and adventurous, each one designed to challenge the notion that natural perfume is limited to light or fleeting aromas.
Key Milestones
2013
Brand founded in Gouda; Moon Bloom released as the inaugural fragrance.
2014
Shangri La launched, introducing a richer, wood‑based composition.
2015
Voyage debuted, combining Mediterranean herbs with South American florals.
2016
Dilettante and Arbolé Arbolé released, exploring playful brightness and deep forest tones.
2017
Slowdive introduced, employing a slow‑infusion technique for nuanced absolutes.
2022
Shangri La Edition issued, revisiting the 2014 formula with newly sourced ingredients.
At a Glance
Brand profile snapshot
Origin
Netherlands
Founded
2013
Heritage
13
Years active
Collection
2
Fragrances released
Avg Rating
4.1
Community sentiment
Release Rhythm