The Story
Why it exists.
The beginning
Since arrived in 2024 from Tada Parfumeur. The fragrance was composed by Tada Archawong, whose house treats scent as a diary and builds compositions around a distinct feeling or moment. The composition itself carries the brief: a woody chypre shaped by floral restraint, green tension, and an earthy finish. Dried rose, leather, and green notes form the first impression, while paper and guaiac wood introduce a dry, tactile center. That direction feels less like an invented anecdote and more like a memory held at arm's length, allowing texture to speak before sentiment takes over. As the scent develops, the rose's dusty softness settles against the dry pull of leather and the cooler edge of the green notes.
The striking choice is the collision of materials that do not usually behave like neighbors. Dried rose softens the austerity of leather, while paper makes the heart feel almost weightless. Guaiac wood then pulls the composition toward wood without smoothing away its grain. Below, earth, oakmoss, and musk create a woody chypre foundation, giving the rose a grounded, mossy context rather than a pretty, powdered finish. The result feels textural and measured, with each phase revealing another surface while staying recognizably dry, earthy, and green.
The evolution
The opening begins with a convincing tension: dried rose appears soft in shape but roughened in texture, crossed by green notes and the dry snap of leather. It does not read as freshly petaled or heavily polished. Instead, it feels like something kept in a drawer, still holding its shape and a trace of the past. As the fragrance settles, paper moves into focus with guaiac wood. That middle phase is dry, tactile, and restrained, like pages handled often enough to soften at the edges. The floral opening gradually gives way to a cleaner woody heart, where the dry texture of paper and the darker grain of guaiac wood create a more mineral impression. Green notes remain present as a faint, leafy edge, adding tension without taking over the composition. The drydown changes the texture again.
Cultural impact
Since can be read through the language of personal memory rather than inherited status. Its measured presence invites attention to texture, atmosphere, and a specific emotional register, making the fragrance feel suited to conversations about how a composition develops on skin. Dried rose and leather create an intimate, tactile first impression, while paper and guaiac wood bring a quieter, more contemplative dimension to the heart. As earthy notes and oakmoss emerge, the composition gains depth and a cool forest-floor character, with musk adding softness at the end.
The House
Tada ParfumeurTada Parfumeur is an independent fragrance house based in Bangkok, Thailand. Founded in 2023 by designer Tada Archawong, the label translates personal memories into scent. Each bottle carries a story, from the smoky depth of Black Cavendish (2022) to the sunrise clarity of Gyokuro (2024). The brand ships worldwide and has found a foothold in boutique retailers such as ZGO Perfumery in San Francisco. Its catalogue blends Asian ingredients with contemporary techniques, offering collectors a fresh perspective on niche perfumery.
The Creator
Tada ArchawongArchawong favors a disciplined layering method: she starts with a crystalline top, adds a heart of locally sourced florals, then anchors the piece with a base of rare woods or resins. Bergamot, fig, and muguet appear frequently in her openings, providing a fresh, slightly gree…









































