The Story
Why it exists.
The beginning
Emishiki Sensation White was created for the Sake Seeker collaboration with Japanese sake producer Emishiki. Tada Archawong and Prin Lomros created the fragrance, which places sake against fruit and white flowers rather than treating it as a literal food note. The result is a 2023 release built around contrast: banana and peach bring ripe sweetness, while jasmine, rose, and lily form a polished floral center. Together, the fruit and floral notes give the sake accord a rounded, expressive setting, with different facets of the composition revealed as the scent develops.
The unusual part is the way the composition presents its combination of fruit, sake, and flowers. Instead of leading with a recognisable boozy accord, it begins with banana, peach, and sake, then lets jasmine, rose, and lily carry the middle. Musk, sandalwood, and amber quietly anchor the sweetness. It is gourmand without becoming a dessert in a glass, and floral without losing its fruit. As the composition develops, the banana and peach provide a soft sense of sweetness, while the floral notes add clarity and structure around the sake accord.
The evolution
The first impression is bright and fruit-forward. Banana gives the opening a soft, almost creamy sweetness, peach adds rounded succulence, and sake brings a clean edge that keeps the fruit from feeling syrupy. As those notes recede, jasmine, rose, and lily unfold with more poise. The heart feels like the same fruit-and-sake idea translated into a bouquet: still sweet, but now polished and gently powdery. Musk and sandalwood then take over, leaving amber warmth close to the skin. Over time, the final effect is less overtly fruity than the opening, more quietly polished, with a faint powdery hush over warm wood. The soft musk, creamy sandalwood, and amber create a close, gently rounded trail as the fragrance settles.
Cultural impact
Emishiki Sensation White brings together Japanese sake producer Emishiki and fragrance house Tada Parfumeur in the Sake Seeker collaboration. Rather than using sake as a literal food note, the fragrance places it alongside banana, peach, jasmine, rose, and lily, allowing the sake accord to interact with fruit and floral notes. Musk, sandalwood, and amber complete the composition with a softly rounded base. The result invites exploration through its changing balance of ripe fruit, delicate flowers, and a warm, musky trail.
The House
Tada ParfumeurTada Parfumeur is an independent fragrance house based in Bangkok, Thailand. Founded in 2023 by designer Tada Archawong, the label translates personal memories into scent. Each bottle carries a story, from the smoky depth of Black Cavendish (2022) to the sunrise clarity of Gyokuro (2024). The brand ships worldwide and has found a foothold in boutique retailers such as ZGO Perfumery in San Francisco. Its catalogue blends Asian ingredients with contemporary techniques, offering collectors a fresh perspective on niche perfumery.
The Creator
Tada Archawong & Prin LomrosArchawong favors a disciplined layering method: she starts with a crystalline top, adds a heart of locally sourced florals, then anchors the piece with a base of rare woods or resins. Bergamot, fig, and muguet appear frequently in her openings, providing a fresh, slightly gree…




































