The Story
Why it exists.
The beginning
Jazzab d'Or launched in 2022 under Sophie Truitard's nose. Jazzab is associated with “Ravishing,” while the fragrance is also framed through the idea of masculine magnetic charm. That tension shapes the composition: cinnamon leaf and bergamot create a bright, sharpened opening, while lavender softens the spice into something composed. Saffron, myrrh, and iris form a poised middle, and ambergris, cedar, and oud carry the scent toward a warm, woody finish. The result feels ceremonial without becoming theatrical. It has the bearing of someone who enters quietly and still gets noticed, all polished wood, incense, and restrained heat.
The unusual strength of Jazzab d'Or comes from its contrasts. Citrus and lavender make the opening feel almost clear, then saffron and myrrh introduce a darker, resinous pulse. Iris sits between them, giving the composition a powdery, almost suede-like softness without pulling it toward a floral showcase. At the base, oud brings depth, cedar provides a woody presence, and ambergris adds warmth with a skin-like finish. Each material seems to counter the next, which makes the scent feel less like a stack of notes and more like a controlled exchange of light and shadow.
The evolution
The first impression is a bright, aromatic lift shaped by cinnamon leaf, bergamot, and lavender. Soon, saffron and myrrh establish a warmer, darker center, while iris adds a soft, powdery pause that makes the composition feel polished from a distance and more intimate up close. As the opening fades, cedar introduces a woody line. Oud deepens that line, and ambergris adds warmth with a skin-like finish. By the later hours, the scent becomes a quiet blend of incense, polished wood, and skin warmth. The composition moves from citrus and lavender toward resinous, woody notes while retaining its poised character throughout.
Cultural impact
Jazzab d'Or sits within SoOud's contemporary approach to oud, pairing a familiar resinous signature with citrus, lavender, iris, and spice. The composition brings together contrasting families of notes: bergamot and cinnamon leaf at the opening, lavender and iris through the middle, and saffron, myrrh, ambergris, cedar, and oud toward the base. This varied structure gives the fragrance a distinctive place within SoOud's oud-led catalogue, combining resinous depth with citrus, herbal, powdery, and woody elements. Its appeal lies in the way these ingredients meet without relying on a single dominant note.
The House
SoOudSoOud positions itself as a niche house that celebrates oud in a contemporary framework. The brand draws on the deep resin of agarwood, pairing it with spices, woods and subtle florals to create scents that feel both rooted and fresh. Signature releases such as Ilham (2014) and Jade (2016) illustrate a commitment to bold yet balanced compositions. SoOud offers a curated line that invites collectors to explore the many shades of oud, from smoky depth to luminous clarity, without relying on overt marketing language.
The Creator
Sophie TruitardSophie favors a transparent structure that reveals each layer in turn. She often begins with a crisp citrus or green opening, then builds a heart of soft florals such as freesia or peony, before grounding the composition with warm woods like cedar or sandalwood.
