The Story
Why it exists.
The beginning
A Tutto Caramello! launched in 2026 under Lorenzo Berti, with a name that points straight at its central pleasure: caramel. The composition builds that idea as a full fragrance rather than a simple sugar hit. Croissant and powdered sugar bring a bakery counter to the opening, while jasmine and white flowers soften the first rush. Beneath that brightness, salted caramel, glazed vanilla, amber, and woody notes give the sweetness weight. The opening feels warm and rounded, with powdered sugar diffusing over croissant before jasmine and white flowers introduce a light floral contrast. As the composition develops, caramel becomes more prominent, joined by the darker warmth of vanilla, amber, and wood.
The interesting part is the tension between pastry and flower. Croissant and powdered sugar begin the composition with a soft bakery sweetness before jasmine and white flowers introduce a polished floral lift. Salted caramel then prevents the composition from becoming a one-dimensional sugar rush. Its contrast gives the gourmand accord an edge, while glazed vanilla and woody notes supply depth. As these materials settle together, the opening grows warmer and more cohesive, with the floral notes becoming a subtle counterpoint rather than a separate impression.
The evolution
The opening arrives with the confidence of a bakery counter just opening: warm pastry, powdered sugar, and a rounded sweetness that feels richer than a single-note caramel accord. Croissant establishes the first layer, while jasmine and white flowers introduce a clean floral contrast. Those flowers do not make it delicate. They sharpen the sweetness and keep it moving. As the heart settles, the floral layer becomes less obvious, but its influence remains in the balance. Salted caramel rises through the composition, adding a darker contrast to powdered sugar and keeping the gourmand accord from becoming uniformly sweet. The drydown grows deeper and more polished, with glazed vanilla, amber, and woody notes replacing the airy bakery effect.
Cultural impact
This fragrance explores the expressive side of gourmand perfumery through a composition built around croissant, powdered sugar, jasmine, white flowers, salted caramel, glazed vanilla, amber, and woody notes. Its bakery opening introduces sweetness immediately, while the floral materials and salted caramel give that sweetness contrast and definition. The vanilla and woody elements make the final phase feel more composed, turning a dessert-like concept into a broader fragrance experience.
The House
Profumo di FirenzeProfumo di Firenze is the English-facing identity of the Officina Profumo-Farmaceutica di Santa Maria Novella, a Florentine institution founded by Dominican friars in 1221 and officially opened to the public in 1612. Recognized by multiple independent sources as the oldest continuously operating pharmacy in the world, it occupies the same site in Florence that its founders established over eight centuries ago. The brand crafts fragrances rooted in monastic herbal traditions, with historical preparations including rose water used during the Black Plague and remedies that sustained the city through centuries of epidemic. Its fragrance collection spans centuries of Florentine history, with names referencing local landmarks (Buontalenti), botanicals (Zafferano, Spigo), and literary figures (Matelda). The aesthetic reflects Renaissance pharmacy design, with antique-style glass bottles, parchment labels, and classical typography that reinforce the brand's living-museum status. Products remain available at the historic Via della Scala location, where visitors encounter a space that functions simultaneously as pharmacy, perfume house, and tourist destination. The brand bridges apothecary and haute parfum traditions, translating medieval herbalist knowledge into contemporary fragrance compositions.
The Creator
Lorenzo BertiLorenzo’s signature technique blends a clear, linear top note with a slowly unfolding heart that reveals hidden facets after the first spray. He often starts with citrus or green herbs to create an immediate spark, then introduces a heart of aromatic herbs, florals, or spices…
