The Story
Why it exists.
The beginning
Prin Lomros built Prin as a house where fragrance becomes narrative, and Varuek is the most direct expression of that principle yet produced. Based in Bangkok, Lomros draws from Thai ingredients and Eastern raw materials but refuses to limit himself to regional palettes. The name Varuek comes from the Mongolian word for wolf, chosen because Lomros wanted a fragrance that felt territorial, instinctive, and completely unbound by conventional beauty standards. This is not a perfume made to smell pleasant in a general sense. It is made to smell like something specific and unapologetic. The use of castoreum, oud, and animalic notes reflects a deliberate choice to work with materials that carry cultural weight and sensory intensity, materials most modern fragrances have backed away from in favor of cleaner, safer profiles.
The philosophy behind Varuek's note selection is rooted in the idea that animalic and resinous materials carry an emotional weight that lighter notes cannot match. Castoreum and leather are not used here for shock value; they are used because they create a foundation of presence and gravity that most fragrances lack entirely. Oud provides the structural pillar, while frankincense, myrrh, and labdanum give the composition its narrative arc, moving from raw intensity to settled reverence. Coffee and cinnamon were chosen specifically because they bridge the gap between warmth and bitterness, keeping the scent grounded rather than drifting into abstract spirituality.
The evolution
The scent journey of Varuek begins the moment it touches skin, with castoreum and leather asserting themselves immediately, backed by beeswax and a whisper of pine that evokes damp bark and forest air. Black pepper and bay leaf appear briefly, adding a faint sharp green note that prevents the opening from feeling purely animalic. Within the first hour, frankincense and labdanum surge forward, transforming the leather-animalic foundation into something more cathedral-like and resinous. Coffee and cinnamon arrive together, introducing a warmth that feels dark rather than sweet. Myrrh and amber layer beneath, deepening the amberic quality without ever becoming cloying. The drydown sees oakmoss and spikenard take over, replacing the fire with embers, and the animalic quality settles into a skin-like intimacy that lasts well beyond what most fragrances can claim. Teak and patchouli linger in the base, ensuring the drydown never becomes purely soft.
Cultural impact
Since its 2021 debut, Varuek has become a touchstone for fans of unapologetically animalic niche perfumes. Its wolf motif and raw leather‑oud profile have sparked discussion on forums, with wearers citing its ability to command attention in Intimate settings. Compared to peers like M7 Oud Absolu or Prin’s own Arsalan, Varuek stands out for the pronounced pepper‑spice opening that quickly gives way to a fur‑laden dry‑down, cementing its place as a polarising yet celebrated scent among collectors.


























