Heritage
A house, in its own words
Prin’s story begins with Prin Lomros, whose early career unfolded at The Perfumer's World, one of Thailand’s leading fragrance manufacturers. After years of hands‑on formulation, Lomros left the corporate setting to pursue an independent path, establishing his own label in Bangkok. The brand’s first public offerings appeared around 2020, when the fragrance Mriga entered the market, signaling a shift toward niche, narrative‑driven perfume making in Southeast Asia. Over the next few years, Prin expanded its portfolio with releases such as Anatolia (2021), Onthamara (2022), and the dual 2023 launches of Krissana and Mongolian Mriga. Each launch was accompanied by limited production runs, reinforcing the house’s focus on exclusivity through scarcity rather than mass distribution. In 2023 the brand announced a list of discontinued scents, citing material shortages that forced the retirement of certain formulas. This transparency underscored Prin’s dedication to ingredient integrity, even when it meant pulling products from the line. By 2025, the house introduced Kheerin, a fragrance that continued its trajectory of exploring regional botanicals while maintaining a cinematic scent narrative. Throughout its evolution, Prin has remained anchored in Bangkok, drawing inspiration from Thai culture, geography, and the city’s vibrant creative scene. The brand’s modest yet steady growth reflects a broader movement within the global perfume community toward artisanal, story‑centric creations that prioritize artistic vision over commercial scale. Prin’s creative vision treats fragrance as a visual medium translated into scent. Lomros describes his approach as cinematic, constructing each perfume like a scene that unfolds over time on the skin. The house values authenticity, choosing raw materials that can be traced to their origin, whether a Thai orchid field or a remote mountain herb. Sustainability informs sourcing decisions; when a botanical becomes scarce, Prin opts to pause production rather than compromise quality. The brand also embraces a minimalist aesthetic, believing that a clean bottle allows the perfume’s narrative to remain front and centre. Community plays a subtle role: Prin engages directly with a small circle of collectors, inviting feedback that can shape future releases. This dialogue reinforces the house’s belief that perfume should be a shared, evolving experience rather than a static product. By focusing on narrative depth, ingredient honesty, and a restrained visual language, Prin seeks to create scents that feel both intimate and timeless.