The Story
Why it exists.
The beginning
Prin Lomros built Ganja Kasturi as an olfactory tribute to the Hippie Trail, the route that wound from London through Istanbul, across Afghanistan, down to Goa and Kathmandu, ending in Bangkok and Penang. It wasn't just geography. It was a generation's collective exhale, a movement that dissolved borders and found something shared in the search. The fragrance takes its name from ganja, the cannabis central to the trail's culture, and kasturi, a rich natural musk that grounds it in something older, earthier. Released in 2021, it arrived as travel became possible again, speaking to a hunger for experience over comfort.
The structure is unusual. Where most fragrances build toward sweetness or restraint, Ganja Kasturi opens assertive and stays that way, green, herbal, animalic. The cannabis note isn't metaphorical. It's present, botanical, unmistakable. Camphor and aldehydes create a cool, almost clinical brightness that gives way to hay absolute and beeswax, bringing warmth that could feel pastoral if not for the civet underneath. Black spruce and jasmine sambac layer in complexity. The result is a fragrance that smells like a specific place and time, not a romanticized version, but the real one: dusty, alive, sweat and incense and open air.
The evolution
Cannabis and camphor arrive first, sharp and immediate. Aldehydes shimmer like heat rising from tarmac. Within minutes, the green softens, civet emerges, animalic and warm, followed by grass and the texture of hay absolute. The heart unfolds over the next hour: beeswax, black spruce, jasmine sambac. It deepens without getting sweeter. By the third hour, tobacco and patchouli anchor everything. Incense. Black tea. Oakmoss and musk. The smoke lingers. Eight hours later, it's still there, pressed into skin like a memory.
Cultural impact
Since its 2021 launch, Ganja Kasturi has attracted wearers who want something with genuine character, not another safe niche option. It's divisive, which is the point. The cannabis note is front and center, and those expecting subtlety will be disappointed. Those who want authenticity tend to find it here.
