The Story
Why it exists.
The beginning
Classic Oud arrived in 2018 as part of New Brand Parfums' Prestige collection. The fragrance opens with raspberry and pear, their sweetness and slight tartness creating an immediate sense of brightness that feels almost defiant against the heavier notes waiting below. These fruity top notes create an inviting entrance, setting the stage for what comes next. The heart of damask rose and orange blossom then takes over, layered and aromatic, offering a floral complexity that doesn't overwhelm but rather enriches the composition. The oud arrives late and stays longer than anything else, its presence unmistakable once it finally shows itself.
This version of oud is notable for the company it keeps. The woody, smoky depth is not buried under incense and spice. Instead, the fruity-floral opening works alongside the oud, softening its edges while maintaining the depth that defines the note. The result is an oud that feels warm rather than austere, approachable without losing its character. The amber-patchouli base accompanies the oud, adding sweetness and earthiness that frame the smoky wood. Together, these elements make the smoky depth feel intentional rather than accidental.
The evolution
The opening minutes feature raspberry, bright and present, with a fleshy sweetness from pear that keeps the start grounded. The transition to the floral heart happens gradually as damask rose and orange blossom emerge. These notes blend with the remaining fruit, maintaining the warmth established at the opening while introducing aromatic complexity. As time passes, the oud becomes more apparent, its smoky depth settling in alongside patchouli and amber. The drydown has a warm, slightly powdery quality with smoky undertones. The fragrance develops over several hours, with the oud and its supporting notes remaining present throughout.
Cultural impact
Oud has been used in perfumery for a long time, valued for its deep, resinous character that brings a distinctive quality to any composition it enters. The smoky, complex profile of this ingredient has made it a staple in orientals and other fragrance families that seek depth and longevity. In many cultures, oud has been associated with warmth and hospitality, its enveloping presence creating an atmosphere of welcome. This fragrance incorporates oud as a central element, bringing its characteristic depth into a modern composition where its warm, layered quality resonates with those who appreciate the note's complexity.
