Heritage
A house, in its own words
Publicly available records do not provide detailed information about the founding circumstances of New Brand Parfums. The brand's fragrance releases, which can be cross-referenced through fragrance databases, begin appearing in 2016 with Night Cancan, followed by a notably active period in 2018 when the house released at least four fragrances. The following year, 2019, brought two additional releases including Chic 'n Glam Luxe Edition Tigress. The most recent documented release in this catalog is Dani in 2020. The brand name itself, New Brand Parfums, suggests a playful or self-referential approach to identity. The absence of documented perfumer credits in available databases indicates either an internal creative structure that does not publicly attribute perfumers to individual releases, or simply a lack of reporting on this aspect. Without corroborating sources, any claims about the brand's founding story, country of establishment, or early history would be speculative. The available evidence consists primarily of fragrance release dates and names, which suggest an active production schedule over at least a four-year period.
The brand's approach to fragrance naming offers limited but revealing clues about its creative direction. The repeated use of the Chic 'n Glam moniker across multiple releases, including an Elixir concentration and a Luxe Edition, indicates a signature collection designed for extension and variation. This strategy of building a recognizable sub-brand mirrors approaches used by larger houses that develop franchise fragrances. The inclusion of geographic names like Venezia (Venice) and Golf Blue suggests an interest in evoking places and experiences. The distinctive title Prestige My Brand appears to be a statement piece, though the exact intent behind this choice remains unclear without additional context. The Classic Oud reference points to an interest in traditional oud-based compositions, a category with deep roots in perfumery. Without confirmed statements from the brand's founders, the stated philosophy remains interpretive based on naming patterns and fragrance categories rather than documented mission statements.