The Story
Why it exists.
The beginning
Cherry Yumm arrived in 2026 as part of the Burning Love Collection. Christian Provenzano composed the extrait, working from a gourmand palette of cherry, almond, and vanilla, but the composition pushes those materials somewhere less safe than the usual confection. The opening crashes in with that cherry-raspberry brightness, almost sticky, the kind of sweetness that announces itself before you've even lifted your wrist. Almond threads underneath like marzipan left out in a warm kitchen, and the whole thing reads edible within seconds. Then something shifts. The florals begin to rise, and the fruit loses its monopoly. Orange blossom arrives first, slightly soapy and lifted, followed by a fuller rose that rounds the composition out.
What makes this composition interesting is how it stacks two kinds of sweetness. The almond and raspberry form a marzipan-adjacent warmth, the kind that reads almost pastry. Then cherry, which is a different beast, less baked-good, more fruit flesh, more juice. Layering both gives you a gourmand that doesn't collapse into dessert. The heart keeps the composition from tipping fully sweet: orange blossom brings a green-edged soapiness, rose gives a petal-weight, and violet dusts everything with a powdery shadow that keeps the fruit from feeling candied.
The evolution
The first ten minutes are loud and sweet. Cherry and raspberry hit together, bright and almost sticky, the almond threading through underneath like marzipan left in a warm room. It reads gourmand immediately, almost edible. Around the 30-minute mark the florals begin their takeover. Orange blossom arrives first, slightly soapy and bright, then rose settles in with a fuller, rounder presence. Violet drifts through everything like dust on a windowsill, softening the fruit's edges. By hour two the base has fully claimed the composition. The sandalwood arrives creamy and warm, the amber gives it a resinous glow, and the vanilla underneath isn't the sticky cake-batter kind. It's drier, warmer, almost smoky. The cherry doesn't disappear entirely; it becomes a memory in the base, a sweetness that you sense more than smell. The drydown holds close to skin for another 3-4 hours, warm and slightly powdery, the violet still threading through. It doesn't project hard in the final stretch, but the scent trail lingers on fabric the next day.
Cultural impact
Cherry Yumm sits within the Burning Love Collection, My Geisha's line built around fragrance as emotional confession. Early community ratings trend toward the warmer seasons, with fall and winter carrying the most votes, reflecting the vanilla and amber's weight. The composition is an extrait de parfum, which positions it at a higher concentration than standard EDP releases, and the cherry-almond gourmand structure places it in conversation with a wider Eastern-inspired sweet-fruity trend that includes houses like Initio and The Spirit of Dubai. The violet powder and sandalwood base, though, keep it from reading as a straightforward gourmand, giving it a duskier, more grown register than its name suggests.
The House
My GeishaMy Geisha is a fragrance and beauty brand that emerged in 2018, rooted in what the founders describe as a passion for perfumery, beauty, and luxury aesthetics. The company operates across multiple categories, including perfumes, skincare, and fashion, reflecting a holistic approach to personal expression. Based in what appears to be the Middle East or North Africa region given its editorial positioning and fragrance naming conventions (Rose Poudre, Morning in Grasse, Tasty Brown Sugar), the brand has built a collection that spans gender-neutral eaux de parfum and concentrated Huiles de Parfum. The brand also offers a fragrance creation kit called My Geisha Lab, allowing customers to explore olfactory blending. Leadership includes founder Denisa Tanase, whose background has been referenced in interview content discussing the brand's journey. The company has signaled interest in expanding into the American market.
The Creator
Christian ProvenzanoFrom the fragrances attributed to him, a penchant for rich, opulent compositions emerges. He's likely drawn to warm, sensual notes like amber, musk, and vanilla, often paired with exotic spices and precious woods.
