The Story
Why it exists.
The beginning
Life is Now arrived in 2015 as Mexx's answer to the small things, the moments that make a day worth wearing. The brand described it as urban, vital, and refreshing. Inspired by little things and small moments that make happiness, the fragrance offers a scent of happiness and elegance combined. The name says it all. Life is Now, not tomorrow, not last weekend. Right now, doing the thing, not performing it. For the men's version, the composition draws from those same everyday moments that define an active life lived fully in the present. Bright citrus and aquatic notes open with an immediate freshness, followed by a soft floral heart that keeps things gentle.
The sea breeze note is worth pausing on. It's a synthetic marine accord, the kind of olfactory sleight-of-hand that smells like open air rather than ocean salt. In this composition, it does something unusual: it keeps the heart from getting too heavy, even as lavender and freesia soften the opening's brightness. The freesia is a quiet floral that doesn't announce itself. Cardamom, meanwhile, is the subtle spice that stops the whole thing from feeling like a body spray. It adds warmth to what could otherwise read as purely clinical. The sandalwood-patchouli base is modest, present but not forceful. That's the point. This isn't a fragrance that wants to outlast you.
The evolution
The opening hits clean: pineapple, apple, bergamot. Bright, fruity, immediate. Cardamom arrives within minutes, adding a warmth that softens the citrus sharpness. Then the top notes begin their quiet exit. The heart takes over, lavender and freesia, sea breeze drifting in and out. The transition is smooth. No jolt. No dramatic shift. By the second hour, you're in the base: sandalwood and patchouli, barely there. The patchouli lingers longest, a faint warmth on the skin that you catch when you move. But let's be honest about the longevity: this fades relatively quickly on most skin. The sillage is intimate from start to finish. You smell it. Anyone standing very close might catch a whisper. That's the design, not a failure of it.
Cultural impact
Released in 2015, Life is Now for Him offers a bright, approachable character that invites personal discovery. The combination of citrus, marine notes, and sandalwood creates an immediate freshness that settles into something warm and inviting. Its light, unintimidating profile makes it approachable for those new to fragrance or looking for something that doesn't demand attention. The fragrance captures spontaneous moments with an urban vitality, appealing to those who find joy in simple pleasures rather than elaborate gestures. It's designed to feel present, offering presence without projection.


















