The Story
Why it exists.
The beginning
Jean Kerléo designed Booster in 1996. The name itself signals intent: not decoration, but activation. It captures the moment between serve and finish where everything either works or doesn't. The fragrance strips away excess, focusing on clarity and purpose, offering something direct rather than ornamental. It's built for function over flourish, reflecting a philosophy that values what performs over what merely pleases.
The mentholated citrus structure reflects the era's fascination with cool, functional freshness. Peppermint, eucalyptus, grapefruit, and orange create an immediate sensory impact, while the basil-lavender-galbanum heart adds herbal complexity. The dry down of vetiver, sandalwood, and cedar grounds the composition with warmth and longevity, giving the sporty opening somewhere to settle as the day progresses.
The evolution
The opening arrives fast: peppermint and eucalyptus create that characteristic mentholated cool, almost medicinal, cutting through the citrus brightness in seconds. Grapefruit and orange fade quickly, they're here to introduce the fragrance, not to stay. By the 15-minute mark, the herbs take over. Basil and lavender arrive quietly, their aromatic freshness tempering the menthol's sharpness. Galbanum adds a green, slightly bitter note that keeps everything grounded. The heart maintains this cool-green arc, built for consistency rather than drama. Nutmeg and chili pepper whisper in the background, adding warmth without disrupting the overall trajectory. Then the drydown: vetiver, sandalwood, cedar. The menthol is gone. What's left is a clean, woody clarity, the kind that stays close to the skin but refuses to disappear.
Cultural impact
Booster appeals to men who want a reliable, no-nonsense fragrance for everyday wear. Its consistent performance and that distinctive mentholated green character made it a quiet workhorse. Wearers describe it as clean, soapy, and athletic. The scent has a mentholated green character that gives it personality beyond basic freshness, the kind of quality that invites discovery rather than demanding attention.
