Heritage
A house, in its own words
René Lacoste, a French tennis champion, co‑founded the Lacoste clothing house in 1933 with André Gillier, a textile industrialist. The brand introduced the green crocodile logo that same year, a mark that still signals casual elegance. In the early 1980s the company turned to fragrance as a way to translate its sporty aesthetic into olfactory form. The first perfume, Lacoste for Men, arrived in 1984 and was positioned as a fresh, everyday scent for the active gentleman. The success of that launch encouraged a steady stream of releases: Eau de Sport in 1994 captured the energy of a tennis match, while Booster (1996) and Style in Play (2004) explored more experimental accords. The turn of the millennium saw the brand broaden its range with L.12.12 Blanc (2011) and a series of limited editions that referenced the brand’s 12‑12‑12 heritage date. Recent additions such as L'Homme Lacoste Intense (2018), Match Point Cologne (2022) and L.12.12 Blanc Eau Intense (2023) demonstrate Lacoste’s commitment to updating its scent language while staying true to the original values of sport, simplicity and confidence. Throughout its history the fragrance division has worked with major perfume houses, most notably L'Oréal, to ensure that each launch benefits from expert formulation and global distribution. Lacoste approaches perfumery as an extension of its sporting DNA. The brand values clarity, movement and understated confidence, and it seeks to create scents that feel as natural as a well‑played rally. Creative briefs emphasize balance between fresh top notes and a grounded base, mirroring the way a player moves from serve to finish. Sustainability has become a guiding principle; recent releases cite responsibly sourced citrus from Mediterranean groves and recycled packaging materials. Lacoste also respects the personal ritual of fragrance, encouraging wearers to view scent as a subtle accessory that complements, rather than overwhelms, their style. The company’s communication often references the idea of "playing well" in everyday life, positioning fragrance as a quiet performance enhancer.