The Story
Why it exists.
The beginning
TRULYdaring arrived in 2017 as part of Kate Spade's TRULY series. Pink peony opened the composition, cherry blossom softened it, and rose grounded everything. The name promised boldness. The reality was something more interesting, a floral that understood its own strength. The peony brings a fresh, dewy quality that feels alive rather than sweet. Cherry blossom adds a gentle softness that rounds the edges without becoming saccharine. Rose anchors the blend, providing classic floral depth that keeps the fragrance balanced and complete. Together, the three notes create something that feels both delicate and intentional, a floral that doesn't need to shout to be noticed.
The three-note structure is deceptively simple. Pink peony leads with its fresh, dewy petal quality, not sweet, just alive. Cherry blossom takes over in the heart with a distinctive softness that rounds everything into femininity without sweetness. Then rose finishes the composition in a clean, classic drydown that keeps the whole thing from reading too sweet. It's a streamlined pyramid, no heavy base, no white musk padding. Just the core flowers, done well. Kate Spade's philosophy of selecting bright, uplifting notes means this reads as clean and direct rather than complex or layered.
The evolution
The opening announces itself quickly, peony's fresh, dewy quality hits first, like morning dew on just-opened petals. No harsh edges, no sharp citrus spike. It reads clean from the start. Within twenty minutes, cherry blossom takes over, adding a characteristic softness that rounds everything into femininity without sweetness. Rose doesn't arrive dramatically, it settles in quietly as the composition dries, providing a classic base that keeps the florals from disappearing too quickly. What lingers is a quiet, powdery warmth that stays close to the skin. The sillage remains moderate, creating a personal presence rather than filling a room. The fragrance leaves behind a clean, feminine trail that develops through the hours as the floral notes evolve on the skin.
Cultural impact
TRULYdaring joined Kate Spade's broader fragrance lineup in 2017 alongside other approachable scents like Walk On Air and Live Colorfully. The TRULY series offers a collection of fragrances that stand apart from the brand's other offerings. Its pink peony-forward character makes it distinctive within the range, providing a fresh floral option for those exploring the brand's scent offerings. The fragrance works equally well in professional settings and casual daytime environments.























