Heritage
A house, in its own words
Jousset Parfums emerged in 2020 from the partnership of Jimmy Bodin, a perfumer with a background in confectionery, and Melis Bodin, who supplied the business vision. Their shared goal was simple: to become the first house devoted exclusively to ultra‑gourmand fragrances. The debut collection arrived that year with Merveilleux Voyage and Trat Treat, both of which referenced travel and comfort in sweet form. 2021 saw a rapid expansion, adding Gourmand Bakhoor Crème De La Crème Gold, Spicy Pumpkin & Marshmallow, Le Dernier Sultan and a minimalist offering titled 3. In 2022 the brand introduced Crystal Rouge, a scent that paired red fruit accords with a creamy base, reinforcing its patisserie signature. After a period of steady growth, Jousset opened its first dedicated boutique in Rennes, Jimmy Bodin’s birthplace, on December 14, 2023. The shop’s design echoed a boutique bakery, inviting visitors to sample the olfactory menu. 2026 marked a creative burst, delivering Accident à la Vanille – Lychee Lemon Pound Cake, Strawberry & Whipped Cream, and Crunchy Cookie & Chocolate Chips, each pushing the boundary between confection and perfume. Throughout its first six years, Jousset has remained a small‑batch operation, releasing limited editions that keep the brand’s focus on quality and playful indulgence. Jousset Parfums approaches scent as a taste memory. The founders believe that a fragrance should trigger the same anticipation as a freshly baked treat, so they prioritize recognisable patisserie motifs while daring to pair them with unconventional ingredients. Their creative brief stresses boldness, comfort and unapologetic indulgence, rejecting the notion that gourmand notes must be subtle. Each composition is crafted to evoke a specific dessert moment—whether it is the crackle of bakhoor incense in a cream‑laden cake or the bright zing of lychee in a vanilla pound cake. The house values authenticity, sourcing ingredients that faithfully reproduce the texture and aroma of real sweets, and it embraces a playful, inclusive tone that invites both perfume aficionados and casual scent lovers to explore the edible side of fragrance.