I Want Choo Forever.

Created by Sonia Constant and Louise Turner, I Want Choo Forever arrived in 2022 as Jimmy Choo’s answer to a sweeter, more playful take on its original I Want Choo. Drawing on the house’s bold‑glamour ethos, the perfumers blended bitter almond and rose with a daring splash of pink pepper, then layered a boozy black‑cherry liquor heart that echoes the brand’s love of confident, statement‑making accessories. The base wraps the composition in creamy vanilla, warm tonka bean, amber and moss, delivering a lingering finish that feels like the final touch of a red‑carpet look.

The choice of bitter almond gives the opening an unmistakable, almost edible sparkle that instantly grabs attention, while pink pepper adds a fleeting, aromatic sting that prevents the sweetness from feeling static. Black‑cherry liquor, a rare gourmand note, provides a fermented fruit depth rarely heard in mainstream femininity, and the mossy amber base grounds the composition, turning a glamorous burst into a sophisticated, long‑lasting trail.

The fragrance greets the skin with a crisp almond snap that feels like a polished marble surface, quickly softened by a powdery rose veil and a quick peppery flick. Within minutes, the heart erupts: boozy black‑cherry liquor spreads like a freshly poured cocktail, intertwining with the creamy, head‑y jasmine sambac, while vetiver adds an earthy, slightly smoky counterpoint that keeps the middle from turning syrupy. As the perfume settles, the base emerges as a warm, velvety blanket of vanilla and tonka bean, brightened by amber’s golden glow and anchored by moss and oakmoss, which lend a subtle forest floor whisper. The drydown lingers for 6‑8 hours, leaving a soft, sweet‑spicy trail that remains noticeable without overwhelming, perfect for evening events or a confident daytime finish.

Wearers often describe I Want Choo Forever as the scent of a confident woman who walks into a soirée and instantly commands attention. Its sweet‑gourmand profile has drawn comparisons to Very Good Girl Glam (2021) and Good Girl (2020), positioning it as a modern, flirtatious staple in the Jimmy Choo line.