The Story
Why it exists.
The beginning
Juliana Paes has been one of Brazil's most recognizable faces since the early 2000s, on soap operas and screens across Latin America. When Jequiti brought her into the fragrance lab in 2019, the brief was simple: make something that smells like her energy. Bright, confident, coastal. Not a complicated perfume for intellectuals. Something that walks into a room and makes people feel something. The star fruit and pear opening was chosen specifically for its brightness, the kind of scent that opens a conversation rather than waiting for one.
What makes this composition work is the way it refuses to stay on the surface. Star fruit and strawberry give it that immediate tropical punch, but the whipped cream in the base is the quiet achiever here. It doesn't just sweeten the drydown it transforms it, turning what could be a standard fruity fragrance into something that lingers close to the skin with real warmth. The Peru balsam adds a resinous depth that most fruity perfumes skip entirely, giving the composition a backbone it wouldn't otherwise have.
The evolution
The first five minutes are all star fruit and bergamot, sharp and effervescent like fruit juice over ice. Strawberry arrives around minute ten, rounding the edges into something softer. By the half-hour mark, the orange blossom pushes through and the sorbet note becomes more apparent, that frozen-fruit sweetness that makes the heart smell like a São Paulo summer afternoon. The peony doesn't announce itself; it sneaks in under the orange blossom around hour two. The real story is the base. Patchouli and whipped cream together create something unexpected: a sweet warmth that doesn't smell childish. By hour four, you're not smelling the individual notes anymore. You're smelling skin that happens to smell good, close and intimate, the kind of scent someone leans in to catch.
Cultural impact
As part of Jequiti's celebrity fragrance line, Juliana Paes Deluxe sits within a Brazilian tradition of celebrity-backed scents that prioritize joy over complexity. The fragrance has found its audience among women who want something bright, tropical, and unapologetically sweet. It's not trying to compete with French luxury houses or niche perfumers. It's doing something different: bringing tropical Brazilian identity into an accessible format.






























