The Story
Why it exists.
The beginning
Bem-Me-Quer com Encanto arrived in 2018 as part of Jequiti's Fantasy World Collection, a line that trades on the softer corners of imagination. Encanto in Portuguese carries the sense of enchantment, a charm that arrives without warning. The fragrance leans into that idea: a composition built less around obvious glamour than around the small, unexpected pleasures of a Brazilian afternoon. Raspberry and mandarin up top, a quiet pulse of licorice threading through the heart, then a base of caramel and vanilla that warms everything underneath. It reads as a youthful, unguarded kind of sweetness, the kind that doesn't try to impress so much as settle in comfortably next to you. Jequiti built it for accessibility, and that brief shows: nothing precious, nothing demanding, just a fragrance designed to be worn and enjoyed without ceremony.
What makes this composition worth a second look is the licorice note sitting in the heart, an unusual pairing for a Brazilian sweet-gourmand. Most raspberry fragrances lean either fully fruity or fully dessert. This one threads anise-soft licorice through the middle, which darkens the fruit just enough to keep it from reading childish. The lily of the valley adds a green lift that prevents the base from sinking into pure sugar. The result is a structure that works harder than it looks: bright fruit, herbal sweetness, then the slow pull of caramel pulling everything downward into something warm and slightly resinous. It is a small fragrance doing more than the note list suggests.
The evolution
The first ten minutes are almost fizzy, raspberry leading with mandarin close behind, that bright citrus-fruit combination that signals something cheerful from across a table. There is a playfulness to the opening, the way the two notes swap places moment to moment, sometimes the raspberry swelling forward with its jammy roundness and sometimes the mandarin cutting through with a sharper, zestier edge. It is the kind of accord that makes you smile before you have really thought about what you are smelling. Then it shifts. The composition crosses into something quieter, and the anise note arrives not as a wave but as a whisper that rounds out the fruit and adds a cool shadow underneath.
Cultural impact
As part of Jequiti's Fantasy World Collection, Bem-Me-Quer com Encanto sits inside a Brazilian fragrance tradition that prioritizes warmth, accessibility, and easy-to-wear sweetness over luxury signaling. It is the kind of scent designed for a broad audience, unapologetically sweet, unapologetically Brazilian, and priced for everyday wear rather than special occasion. Within the broader sweet-gourmand category, it distinguishes itself through the licorice note, which keeps the fruit from reading as one-dimensional. It is not a fragrance built to provoke conversation, but it is the kind of scent that earns a quiet kind of loyalty from wearers who want comfort over complexity.
