The Story
Why it exists.
The beginning
Bem-Me-Quer com Delícias Sugar landed in 2017 as part of Jequiti's playful fragrance catalogue. Sugar leans hard into a dessert-coded profile that reads as confection from the first spray. Custard and blackberry open like a warm spoon hovering over a sundae glass, the fruitiness rounding into the dairy warmth almost immediately, no mystery here, no pretense, just sweetness with intention. The custard brings a soft, almost cooked-egg richness, while the blackberry adds a dark, slightly seedy fruitiness that keeps the opening from feeling like pure sugar. That immediate readability is the whole game. You spray it and you know what you are wearing.
The note structure is what gives Sugar its charm. Custard and blackberry open together, bridging fruity tartness with dairy warmth before the heart even begins. Lily of the Valley and litchi step in to brighten the middle, keeping the sweetness from collapsing into pure sugar syrup. Then the base shifts into full dessert mode with vanilla and whipped cream, locking in the lactonic softness that defines the drydown. Sugar tries to be both fruity and gourmand, and the tension between those two modes is where the personality lives.
The evolution
The first fifteen minutes are where Sugar is loudest. Blackberry hits bright, almost jammy, with custard underneath giving it body and weight. The opening can read slightly syrupy, almost candy-like, which is the point but worth knowing. Around the thirty-minute mark the lily of the valley and litchi arrive, and the whole thing lifts. The cream softens the fruit. The fruit keeps the cream from going flat. By the two-hour point the blackberry has faded almost entirely, and what remains is mostly vanilla and whipped cream with a ghost of litchi sweetness hovering underneath. The drydown is the best part, honestly. Soft, warm, milky, the kind of scent that lingers like a faint trace of dessert on a scarf or a pillow the next morning. The transition from opening to close happens in stages, with each note family stepping forward and then receding in turn.
Cultural impact
Bem-Me-Quer com Delícias Sugar sits within Jequiti's Delícias catalogue as a dessert-coded release built around a confectionery profile. Within that line it lands as a sweet composition that doubles down on lactonic and fruity notes, pairing custard and blackberry up top with vanilla and whipped cream at the base. The fragrance is unapologetically gourmand, leaning into the kind of sweetness that signals immediate approachability rather than restraint. It does not try to compete with high-end niche perfumery, nor does it position itself as a serious evening scent.
