The Story
Why it exists.
The beginning
Too Many Berries arrived in 2022 from HelloHelen, with Helen Nechyporuk listed as its perfumer. The name sets the whole idea in motion: more fruit, more intensity, no apology. Blackcurrant and red berries make the first impression vivid, while lemon cuts in with enough brightness to keep it from becoming syrup. Retailer language describes the fragrance as bold, juicy and unisex, a useful brief for a scent designed to move easily between different wardrobes. There’s no hidden origin story here, just a clear composition and a fruit-forward point of view.
The interesting part is the handoff from fruit to polish. Blackcurrant, red berries and lemon bring the tart, juicy energy of the composition. Bergamot adds a citrus lift through the heart, while vanilla softens the edges without flattening the fruit. Sandalwood, amber and musk then give it a warmer, more grounded finish. The result sits between a lively berry fragrance and a smooth vanilla-amber scent, which is why it reads as unisex rather than neatly assigned to one side. Each note adds a distinct texture: sharp fruit, bright citrus, rounded vanilla and a warm base.
The evolution
Too Many Berries starts with a quick burst of blackcurrant, red berries and lemon, bright and juicy, almost like biting into fruit before the finish has settled. Bergamot keeps the middle moving, giving the composition a clean citrus edge instead of letting the sweetness become heavy. Vanilla adds a rounded, creamy layer, but it doesn’t erase the tartness. As the fragrance dries down, sandalwood, amber and musk take over, turning the bright fruit into something warmer and more composed. The sweetness remains, but it gains a polished, skin-like finish. The fruit notes provide the first clear impression, while the warmer base notes add depth and a more balanced character over time.
Cultural impact
Too Many Berries takes a familiar fruity-gourmand language and gives it a bold, unisex posture. Its appeal sits in the tension between juicy abundance and a polished amber-musk finish, making it a fragrance for people who like sweetness with a point of view. Blackcurrant, red berries and lemon create a vivid fruit impression, while vanilla, sandalwood, amber and musk add a softer, more polished dimension.
The House
HelloHelenHelloHelen is a Ukrainian niche fragrance house founded in 2020 by Helen Nechyporuk. The brand designs expressive perfumes targeted at modern women, operating from Ukraine while sourcing raw materials from France, including the Grasse region known for its perfume heritage. HelloHelen has developed a catalog of over twenty fragrances since its founding, ranging from fruity gourmand compositions to floriental and chypre structures. The brand positions itself outside conventional luxury pricing structures, aiming to make distinctive niche scents accessible without explicitly claiming luxury status. Fragrance names like Sexy Lady in Paris, Shine Bright Like a Diamond, and Winerotica suggest a playful, confident approach to scent naming that differentiates the brand from more understated niche houses. The brand maintains active distribution through its own online storefronts and social media presence across multiple regional sites.
The Creator
Helen NechyporukWithout access to her specific compositions, characterizing her style requires careful qualification. Her description of "unique and Porsche niche fragrances" indicates ambition toward premium positioning, though the exact meaning of this reference remains unclear from availab…
