The Story
Why it exists.
The beginning
3 Sisters in Marseille Relationship was launched in 2021 by HelloHelen, with Helen Nechyporuk composing the fragrance. Its title places the scent inside a relationship narrative, while the composition gives that idea a vivid sensory shape: ripe berries and bright lemon at the front, rose at the center, and a darker base built around sandalwood, vanilla, amber, and oud. Blackcurrant and strawberry lend a juicy, rounded fruitiness to the opening, balanced by the clean lift of lemon. Rose brings a floral warmth through the middle before the fragrance settles into a softer, darker trail of creamy vanilla, smooth sandalwood, glowing amber, and oud.
The note structure is built around a useful tension. Blackcurrant and strawberry make the opening juicy and direct, lemon adds a clean edge, and rose gives the heart a polished floral warmth. Then the base changes the register completely, adding creamy vanilla, soft sandalwood, glowing amber, and dark oud. The fruits move across the first impression with a sweet, tart character, while lemon keeps them crisp. At the center, rose adds a soft floral layer that connects the brighter opening to the deeper base.
The evolution
The opening is the most conversational part: blackcurrant, strawberry, and lemon arrive quickly, glossy and sweet, with the tartness of citrus preventing the fruit from becoming syrupy. As the scent moves inward, coumarin and rose replace that brightness with a warmer floral pulse, a little more composed and quietly addictive. Coumarin supports the transition with a sweet, softly spiced character, while rose adds a rounded floral texture. The drydown leaves the most lasting impression. Sandalwood and vanilla soften the fruit, amber adds a golden warmth, and oud keeps the final trail dark, woody, and a little mysterious. On skin, the fragrance moves from bright fruit toward rose, warm woods, vanilla, and amber, then settles into a close, sweet, woody impression.
Cultural impact
3 Sisters in Marseille Relationship uses a named relationship narrative to frame its fragrance composition. The title gives the scent a personal, situational identity, while the notes translate that idea through a vivid contrast of fruit, citrus, rose, and darker woods. Blackcurrant and strawberry create a juicy first impression, lemon sharpens it, and rose brings warmth to the middle. The base settles into sandalwood, vanilla, amber, and oud, giving the composition a deeper finish.
The House
HelloHelenHelloHelen is a Ukrainian niche fragrance house founded in 2020 by Helen Nechyporuk. The brand designs expressive perfumes targeted at modern women, operating from Ukraine while sourcing raw materials from France, including the Grasse region known for its perfume heritage. HelloHelen has developed a catalog of over twenty fragrances since its founding, ranging from fruity gourmand compositions to floriental and chypre structures. The brand positions itself outside conventional luxury pricing structures, aiming to make distinctive niche scents accessible without explicitly claiming luxury status. Fragrance names like Sexy Lady in Paris, Shine Bright Like a Diamond, and Winerotica suggest a playful, confident approach to scent naming that differentiates the brand from more understated niche houses. The brand maintains active distribution through its own online storefronts and social media presence across multiple regional sites.
The Creator
Helen NechyporukWithout access to her specific compositions, characterizing her style requires careful qualification. Her description of "unique and Porsche niche fragrances" indicates ambition toward premium positioning, though the exact meaning of this reference remains unclear from availab…




























