The Story
Why it exists.
The beginning
Remi by By/Rosie Jane takes its entry point from mandarin, the tart citrus that opens the composition with immediate brightness. The choice feels obvious in hindsight, but the execution is anything but. Cardamom arrives shortly after, adding warmth that prevents the citrus from reading as a surface note. White amber anchors the base, providing the skin-warmth that makes the brightness feel grounded rather than performed. These three elements work together to create something that feels contemporary, green, and distinctly Californian. The approach earned recognition from Harper's Bazaar as a Best New Perfume in 2025, a confirmation that the balance achieved here works.
Verbena and petitgrain form the aromatic core of Remi, pushing the composition toward genuine herbal territory. White gardenia softens the edges without becoming dominant, allowing the herbs to maintain their presence while preventing the scent from tipping toward soap. Indian Jasmine follows, its warmth grounding the green elements and adding a layer of complexity that keeps the middle from feeling purely botanical. The hemp note appears in the heart of the composition, bringing an earthy quality that adds breadth and prevents the florals from feeling too polished.
The evolution
The opening of Remi announces mandarin with clarity, a tart brightness that arrives without preamble. Cardamom joins shortly after, introducing warmth that prevents the citrus from feeling like a surface element. As the composition evolves, green herbs emerge. Verbena and petitgrain create an aromatic character that forms the actual backbone of the fragrance. White gardenia maintains floral presence without becoming overwhelming, and Indian Jasmine adds warmth that grounds the herbs. The hemp note contributes unexpected depth, adding breadth to the white florals. The composition eventually simplifies, with herbs and florals receding together. White musk and white amber remain as a close warmth, holding near the skin through the final stages. Cedar appears briefly in the drydown, dry and atmospheric, as the scent settles rather than disappears.
Cultural impact
By/Rosie Jane built their audience on accessible clean fragrance, scents that feel effortless and work in everyday contexts. Remi expands that audience into more interesting territory. The combination of citrus, green herbs, white florals, and a measured hemp presence positions it as the house's most complex release. It's earned recognition as a Best New Perfume from Harper's Bazaar in 2025, which suggests the fragrance has found an audience for a composition that could have easily stayed niche. Remi is the scent for someone who wants something clean but not simple, something with character that doesn't announce itself but rewards attention.
