The Story
Why it exists.
The beginning
Obsession arrived in 2024 as part of Soul Of Mine's most prolific season, joining Addiction and Inhale in a trio that marked the brand's emotional diary turning a new page. Perfumer Emna Doghri composed it with a clear intention: translate the feeling of fixation, of someone you cannot stop thinking about, into something wearable. The result is a woody aromatic that opens bright and honest, then leans into warmth without ever losing its composure. Soul Of Mine, founded by Olga in 2022, treats each scent as a chapter in an ongoing love letter. Obsession is the chapter where the rush of attraction has settled into something steadier, still intense but no longer anxious. The brand assembles each fragrance in small batches at a certified European facility, and this one carries Australian sandalwood depth beneath its citrus-and-spice surface.
What's distinctive here is the way Doghri balances opposing impulses. The top is clean, almost cheerful: bergamot, lemon, pink pepper catching morning light. The heart pulls in a different direction entirely: cardamom and elemi resin layered over cedar create something resinous and contemplative, a texture closer to incense than to cologne. Patchouli anchors the middle without taking over, its earthy bitterness providing counterweight to the spice. The base is where the composition earns its name: vanilla and musk together produce a dry, warm drydown that reads more like skin than like dessert. It's a study in controlled contrast.
The evolution
The opening moves fast. Bergamot and lemon hit within the first minute, sharp and sunlit, with pink pepper adding a fizz that prickles just beneath the citrus. For the first 15 minutes the scent feels almost effervescent, like something you'd wear to a brunch on a warm day. Then the transition happens, and it's a real one. The cardamom arrives first, warm and slightly sweet, followed by cedar that dries out the edges. Elemi resin adds a lemony, incense-like haze that bridges the top and the middle for about 30 minutes. Patchouli grounds the composition from the 45-minute mark onward, its earthy warmth preventing the spices from floating away. By hour two the composition has settled into its heart fully: warm, woody, with cardamom still prominent. The base reveals itself slowly. Vanilla doesn't announce itself; it softens everything around it. Musk arrives last, and it's the musk that defines the drydown, giving the vanilla a skin-like quality that makes the scent feel less like a fragrance and more like a second layer.
Cultural impact
Obsession sits within a broader moment of niche houses translating specific emotional states into wearable form, positioning itself as the brand's exploration of fixation and what happens when initial attraction deepens. It's accessible enough for fragrance newcomers exploring beyond designer territory, yet layered enough to hold the attention of collectors who follow Soul Of Mine's evolving emotional diary.
The House
BearyBeary presents a fragrance wardrobe built around opulent materials, expressive contrasts, and richly scented names. Its catalog includes oud, roses, leather, musk, and amber-oriented compositions, with Hypnotica, Oud Edit, and Roses of Taif among the notable releases listed for 2016. Later titles such as Magnum, Regal, Clan, and Eternia extend that vocabulary with bold, imposing references. The available research does not establish Beary’s founding year, founder, production base, or official brand story, so its profile is best understood through the documented fragrance portfolio rather than company history.
The Creator
Emna DoghriDoghri's signature style bridges two worlds: the heritage of fine French perfumery she absorbed at Cinquième Sens and the sensory abundance of her North African upbringing. She describes her own approach as modern with baroque touches, meaning she favors clean, legible structu…
