The Story
Why it exists.
The beginning
Ariana Grande partnered with Luxe Brands to build a fragrance collection that spans full-strength perfumes and accessible body mists, with names drawn from her discography. Angels Kiss belongs to the LOVENOTES collection, a line designed to feel personal and heartfelt. Laurent Le Guernec crafted the 2024 release to balance airy florals with sweeter elements, creating a scent that feels peaceful and intimate. The rose water and coconut combination brings both freshness and creaminess, while raspberry adds a playful brightness that keeps the fragrance from feeling heavy.
The note selection for Angels Kiss reflects a philosophy of balance between freshness and warmth. Rose water provides an aromatic, spa-like quality, while coconut adds the creamy sweetness that makes the fragrance feel approachable. Raspberry brightens the opening, ensuring the scent does not feel heavy. The heart relies on musk to create intimacy and rose to maintain romantic elegance. The drydown uses vanilla and woody notes to provide comfort, while ambergris adds a refined finish that elevates the overall composition beyond simple sweetness.
The evolution
The fragrance begins with the cool, watery quality of rose water, quickly joined by the creamy richness of coconut and the bright tartness of raspberry. This opening feels fresh and inviting. As time passes, the heart develops through soft musk and the lingering warmth of rose, adding romantic depth. The drydown settles into vanilla and woody notes, with ambergris providing a subtle, sophisticated base that extends wear time while keeping the overall impression gentle and approachable.
Cultural impact
Angels Kiss lives in the everyday-wear category, sweet enough to reach for daily, tender enough to wear close. The LOVENOTES collection draws from Ariana Grande's discography, referencing songs and moods that resonate with her audience. What makes this work is its restraint, keeping the confection grounded rather than letting it run wild. The rose water brings a cool, floral quality that balances the sweetness, making the fragrance feel intimate without being demanding.
The House
Ariana GrandeAriana Grande entered the fragrance market in 2015 through a partnership with Luxe Brands, launching her debut scent Ari. The line has grown to encompass approximately 29 fragrances spanning prestige perfumes and accessible body mists. Her catalog includes Sweet Like Candy Limited Edition (2017), God Is A Woman Body Mist, Thank U Next 2.0 Body Mist, Mod Vanilla (2022), and Cloud Intense (2021). The brand reported more than $1 billion in global retail sales according to multiple sources, establishing Grande as one of the most commercially successful celebrity fragrance creators. Her fragrances have garnered recognition from The Fragrance Foundation, with Cloud winning Women's Popular Fragrance of the Year in 2019 and R.E.M. earning the same honor in 2021. Grande expanded into cosmetics with R.E.M. Beauty in 2021, a space-age inspired brand offering vegan and cruelty-free formulas.
The Creator
Laurent Le GuernecLaurent’s style leans on precise, clean structures. He favors bright citrus, crisp green notes, and nuanced fruit that sit on a subtle mineral base.
