The Story
Why it exists.
The LOVENOTES collection reads like Ariana Grande's personal diary, translated into scent. Each fragrance is meant to be a love note, intimate, direct, a little tender. Vanilla Suede follows that template without hedging. The name alone says what it is: the texture of suede, softened by vanilla, worn close. There was no need to complicate the concept further. The goal wasn't a fragrance that impressed, it was one that comforted.
If this were a song
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Ariana Grande
The Beginning
The LOVENOTES collection reads like Ariana Grande's personal diary, translated into scent. Each fragrance is meant to be a love note, intimate, direct, a little tender. Vanilla Suede follows that template without hedging. The name alone says what it is: the texture of suede, softened by vanilla, worn close. There was no need to complicate the concept further. The goal wasn't a fragrance that impressed, it was one that comforted.
The rice milk note is what sets this apart from standard vanilla fragrances. It's not sweet in the way cream or caramel is sweet. Rice milk carries a grainy, starchy quality that reads almost savory, the same reason rice pudding sits in that grey area between dessert and breakfast. Paired with sandalwood's warm wood, the composition avoids the typical gourmand trajectory. Instead of smelling like something you'd eat, it smells like something you'd touch, worn leather, softened fabric, skin. The bergamot in the opening keeps it from becoming heavy too early. A small counterweight that does quiet work.
The Evolution
The bergamot arrives first, crisp and clean. Within minutes, it begins to recede, not fading so much as yielding, making space. The rice milk takes over the mid-stage with a creaminess that isn't thick. It's airy, powdery, the way certain florals go powdery as they warm on skin. Sandalwood underpins everything with a soft wood that never goes sharp. By the third hour, the vanilla has arrived and the bergamot is gone entirely. The drydown is intimate, vanilla and musk wrapping close, the kind of scent that stays within arm's reach. The next morning, it reads as a faint trace on skin and clothing. Not projection. Memory.
Cultural Impact
Celebrity fragrances occupy a specific space in the wider fragrance landscape, accessible entry points that introduce younger audiences to fragrance as a concept before they migrate toward niche or heritage houses. Ariana Grande's line has been among the most commercially successful in this category, with a reach that extends well beyond typical celebrity licensing. The LOVENOTES collection leans into this accessibility without sacrificing craft, offering compositions that reward both first-time wearers and those with more developed fragrance vocabularies. Vanilla Suede fits squarely in this tradition: approachable, warm, and designed to be worn rather than analyzed.
The House
United States · Est. 2015
Ariana Grande entered the fragrance market in 2015 through a partnership with Luxe Brands, launching her debut scent Ari. The line has grown to encompass approximately 29 fragrances spanning prestige perfumes and accessible body mists. Her catalog includes Sweet Like Candy Limited Edition (2017), God Is A Woman Body Mist, Thank U Next 2.0 Body Mist, Mod Vanilla (2022), and Cloud Intense (2021). The brand reported more than $1 billion in global retail sales according to multiple sources, establishing Grande as one of the most commercially successful celebrity fragrance creators. Her fragrances have garnered recognition from The Fragrance Foundation, with Cloud winning Women's Popular Fragrance of the Year in 2019 and R.E.M. earning the same honor in 2021. Grande expanded into cosmetics with R.E.M. Beauty in 2021, a space-age inspired brand offering vegan and cruelty-free formulas.
If this were a song
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Soft, warm, powdery. The feeling of cashmere against bare skin in a quiet room with the curtains drawn. Late afternoon, not morning. Ariana Grande's voice on this track carries the same intimacy the fragrance does, direct, tender, unhurried.
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Ariana Grande





























