The Story
Why it exists.
Cloud 2.0 Intense arrived as a follow-up to the original Cloud, extending a fragrance line built on Ariana Grande's musical identity. Where the original Cloud leaned into an airy, almost delicate sweetness, this version pushed further. Perfumer Clément Gavarry, who also composed the original, returned to build on the existing formula, adding layers of praline, coconut cream, and a base that lingers like skin warmth. The result is a fragrance that keeps the recognizable DNA of its predecessor but adds depth and richness that makes it feel like a natural evolution of the line.
If this were a song
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Ariana Grande
The Beginning
Cloud 2.0 Intense arrived as a follow-up to the original Cloud, extending a fragrance line built on Ariana Grande's musical identity. Where the original Cloud leaned into an airy, almost delicate sweetness, this version pushed further. Perfumer Clément Gavarry, who also composed the original, returned to build on the existing formula, adding layers of praline, coconut cream, and a base that lingers like skin warmth. The result is a fragrance that keeps the recognizable DNA of its predecessor but adds depth and richness that makes it feel like a natural evolution of the line.
The composition centers on praline and coconut cream at the heart, creating something almost edible that reviewers have described as whipped cream. The Cashmeran and Ambroxan in the base add complexity to the overall effect. Cashmeran is a synthetic musky-woody molecule that carries a soft, fabric-like quality reminiscent of cashmere. Ambroxan contributes a warm ambergris character that brings warmth and roundness to the drydown. Together, these materials give Cloud Intense its staying power, a base that reads as warm skin rather than sweet coating.
The Evolution
The opening arrives quickly. Pear and bergamot arrive crisp and sparkling, a bright first impression that doesn't linger. The lavender is there too, a cool herbal thread that keeps the sweetness from feeling flat. Within twenty minutes, the heart takes over. Praline and coconut cream layer into something dense and warm, almost whipped. The vanilla orchid adds a floral sweetness that rounds the edges. This is the phase people mean when they call it sweet-creamy. The top notes fade cleanly and the heart dominates the next few hours. The base is where the fragrance deepens. Cashmeran and Musk settle close to the skin while Ambroxan adds a faint woody warmth that becomes more noticeable as the sweeter top notes fade. The woody notes tend to outlast the sweeter elements, lingering on fabric long after the initial impression has softened.
Cultural Impact
Cloud Intense joined a fragrance landscape where sweet, gourmand scents have become increasingly popular. The Ariana Grande line has stayed consistent with accessible pricing, bold sweetness, and a strong connection to her music career. Cloud Intense sits at the sweeter end of that spectrum and performs accordingly, offering strong longevity, moderate sillage, and the kind of warmth that reads as comfort rather than statement. The fragrance has found a dedicated following among fans of the line who appreciate its consistency and its ability to balance sweetness with depth.
The House
United States · Est. 2015
Ariana Grande entered the fragrance market in 2015 through a partnership with Luxe Brands, launching her debut scent Ari. The line has grown to encompass approximately 29 fragrances spanning prestige perfumes and accessible body mists. Her catalog includes Sweet Like Candy Limited Edition (2017), God Is A Woman Body Mist, Thank U Next 2.0 Body Mist, Mod Vanilla (2022), and Cloud Intense (2021). The brand reported more than $1 billion in global retail sales according to multiple sources, establishing Grande as one of the most commercially successful celebrity fragrance creators. Her fragrances have garnered recognition from The Fragrance Foundation, with Cloud winning Women's Popular Fragrance of the Year in 2019 and R.E.M. earning the same honor in 2021. Grande expanded into cosmetics with R.E.M. Beauty in 2021, a space-age inspired brand offering vegan and cruelty-free formulas.
If this were a song
Community picks
Soft, self-assured warmth. The kind of confidence that doesn't argue, it just settles into a room and makes it nicer. Sweet without begging for attention, intimate without being shy. The track mirrors the fragrance: present, wearable, and hard to stop thinking about once it's in your head.
POV
Ariana Grande






















