The Story
Why it exists.
The beginning
Samuel Moraes designed Amyi VIII around a challenge: take flouve, sweet vernal grass native to France, and make it the backbone of a composition. The result is a fragrance that uses the herb's bittersweet complexity as a structural element. Red thyme and sea salt open the composition with a mineral-fruity tension, then white suede and flouve take over the middle ground, creating a warm, slightly sweet textile character that feels intimate and deliberate. The 2019 launch marked Amyi's eighth numbered study, part of a systematic catalog where each fragrance is a discrete argument in a larger conversation about what Brazilian perfumery can do.
Flouve is the kind of material most perfumers use sparingly, a bridging note, something that softens the edges of sharper accords. Making it central to Amyi VIII is a deliberate statement. The herb carries a warm, slightly powdery quality that sits between fresh grass and dried botanicals. In this composition, it bridges the mineral-bright opening with the smoky, resinous base, holding the structure together through the heart phase. It's also the first time a Brazilian fragrance house has featured the ingredient, a small claim, but a real one.
The evolution
The opening hits mineral first, sea salt and red thyme arriving together, with raspberry sweetness hovering just beneath. It reads cool, almost austere. Within twenty minutes, the suede and flouve move in, shifting the temperature from cold stone to warm fabric. The flouve does the work here, its bittersweet character softening what could have been a sharp transition. As the fragrance develops, amber and sandalwood arrive, creamy, warm, intimate. The frankincense adds a smoky-resinous depth that lingers close to the skin. The drydown holds a leathery-woody and Oriental Woody accord, present and warm. Longevity varies individually, but sandalwood tends to be the most persistent note, revealing itself again the next time you wear it.
Cultural impact
Finalist status at the Art & Olfaction Awards in 2020 placed Amyi VIII in conversation with a global indie fragrance community. For a Brazilian house launching its eighth numbered study in 2019, the recognition brought attention from a community interested in systematic approach and Brazilian identity.
The House
AmyiAmyi is a fragrance house that has released multiple scent collections spanning from 2019 through 2025. The brand's naming convention reveals a structured approach to fragrance development, with releases organized into series marked by both numerical sequences (such as the 2.x series featuring 2.10, 2.11, 2.12, and 2.13) and Roman numeral designations (I through VII). This systematic methodology suggests a brand built around coherent collections rather than standalone releases. The house has maintained consistent output across multiple years, with notable activity in 2019 (the Roman numeral series) and 2021 (the 2.x series), followed by new additions in 2025. Publicly available information about the founder, creative director, or perfumer behind Amyi remains limited, making this a relatively opaque house in an industry where brand identity often centers on individual creatives.
The Creator
Samuel MoraesSamuel favors a layered approach, building a foundation of classic woods or musks before weaving in unexpected accents such as tropical fruits or regional spices. He often starts with a clear structural backbone—cedar, sandalwood, or amber—and introduces a single, vivid top no…
























































