The Story
Why it exists.
The beginning
Amyi launched in 2019 with a systematic approach to fragrance composition, numbered releases, no evocative names, no narrative dressing. Just structure. Amyi IX arrived that same year, and it carries a distinction most of the catalog doesn't: Samuel Moraes is credited publicly. For a house built on anonymity, that's a statement. The statement goes deeper than attribution. Sichuan pepper is the ingredient that defines this fragrance. Clean and aromatic, with a heat that tingles rather than burns, it occupies a unique sensory space in the composition. Amyi made it the centerpiece and built the rest of the fragrance around its distinct character. The gin-tonic note reinforces the experimental intent.
Sichuan pepper occupies a specific sensory space. It's not the heavy, resinous heat of black pepper or the smoke of cardamom. It's clean, tingly, almost electric, a sensation that registers as much through the nose as through the skin. Translating that into perfumery requires the surrounding materials to support it without drowning it. The gin-tonic note does the heavy lifting, creating an effervescent, aromatic backdrop that echoes Sichuan pepper's own fresh character. Pink pepper softens the edges, preventing the combination from reading as aggressive.
The evolution
The opening hits like a highball, bergamot, lemon, and a citrus brightness that doesn't apologize. The coriander adds an aromatic edge that keeps the top from reading as generic. Thirty minutes in, the Sichuan pepper arrives. It doesn't crash the composition, it sparks it. The gin-tonic note takes center stage, effervescent and clean, with pink pepper adding a soft heat around the edges. The transition isn't dramatic. It's a softening. The citrus fades, the pepper heat settles, and the vanilla-sandalwood drydown begins to show. By hour two, the warmth is dominant, vanilla cream, sandalwood's creamy wood, amber's resinous depth. The base is intimate rather than projecting. This is the part that stays. The fragrance develops with remarkable coherence. Each phase flows naturally into the next, with no harsh transitions or disjointed moments.
Cultural impact
Amyi IX makes a case for Sichuan pepper as a wearable material. The question of whether it could anchor a fragrance without becoming a gimmick is answered in the composition itself. The gin-tonic note helps by making the experimental feel approachable, bridging the pepper's distinctive character with familiar aromatic territory. The vanilla drydown helps by making the experience feel complete, offering warmth and softness that balance the initial brightness and aromatic heat. The fragrance succeeds by refusing to announce its ambitions. It doesn't frame itself as innovative or boundary-pushing.
The House
AmyiAmyi is a fragrance house that has released multiple scent collections spanning from 2019 through 2025. The brand's naming convention reveals a structured approach to fragrance development, with releases organized into series marked by both numerical sequences (such as the 2.x series featuring 2.10, 2.11, 2.12, and 2.13) and Roman numeral designations (I through VII). This systematic methodology suggests a brand built around coherent collections rather than standalone releases. The house has maintained consistent output across multiple years, with notable activity in 2019 (the Roman numeral series) and 2021 (the 2.x series), followed by new additions in 2025. Publicly available information about the founder, creative director, or perfumer behind Amyi remains limited, making this a relatively opaque house in an industry where brand identity often centers on individual creatives.
The Creator
Samuel MoraesSamuel favors a layered approach, building a foundation of classic woods or musks before weaving in unexpected accents such as tropical fruits or regional spices. He often starts with a clear structural backbone—cedar, sandalwood, or amber—and introduces a single, vivid top no…






































