The Story
Why it exists.
The beginning
Amyi's third numbered release arrived in 2019, the same year the house began its systematic catalog of olfactory studies. Sandra Casagrande had a clear constraint in mind: build a fragrance around Atlas cedar from Morocco, not as a base note or supporting player, but as the entire argument. The house's approach favors conceptual clarity over complexity, and Amyi III is the proof. Few ingredients. All of them pulling in the same direction.
Cedar is a peculiar choice for a signature material. It's everywhere in perfumery, usually buried in the drydown where it does the structural work no one sees. Casagrande refused that role. Here, Atlas cedar occupies the full composition, its warm wood, its creamy almond nuance, its faint floral suggestion all given room to breathe. The heliotrope adds powdery softness, the tonka bean brings a balsamic counterweight, and the cloves give the opening a spiced edge that keeps the wood from getting too comfortable. It's a leaner pyramid than most, but that's the point.
The evolution
The opening arrives already warm, mandarin orange brightens for a moment, then cedes immediately to the cloves and the cedar. No delay. No hesitation. For the first hour, the composition reads as a single block of warm wood with a faint spiced halo. Then the heliotrope begins to surface, introducing a powdery sweetness that softens the edges. The drydown belongs to the tonka and vetiver, a creamy, slightly green warmth that lingers close to the skin for hours after. What remains on fabric the next day is faint cedar and the ghost of tonka, like the scent of a wooden drawer in an old library.
Cultural impact
Cedar-forward fragrances carry centuries of olfactory tradition, from the cedar forests of Lebanon to Middle Eastern attar-making practices. The pairing of Atlas cedar with cloves reflects a deliberate bridge between Western perfumery and Eastern incense traditions, where spiced wood aromatics have long held ceremonial significance. Mandarin orange brings Mediterranean brightness to this aromatic conversation, a citrus element that tempers heavier wood notes and creates balance. This fragrance speaks to those seeking authenticity over spectacle, drawing from heritage while remaining firmly contemporary in execution.
The House
AmyiAmyi is a fragrance house that has released multiple scent collections spanning from 2019 through 2025. The brand's naming convention reveals a structured approach to fragrance development, with releases organized into series marked by both numerical sequences (such as the 2.x series featuring 2.10, 2.11, 2.12, and 2.13) and Roman numeral designations (I through VII). This systematic methodology suggests a brand built around coherent collections rather than standalone releases. The house has maintained consistent output across multiple years, with notable activity in 2019 (the Roman numeral series) and 2021 (the 2.x series), followed by new additions in 2025. Publicly available information about the founder, creative director, or perfumer behind Amyi remains limited, making this a relatively opaque house in an industry where brand identity often centers on individual creatives.
The Creator
Sandra CasagrandeSandra favors a transparent palette that highlights natural extracts. She often begins with a clear top note—citrus or green accords—to set the stage, then introduces heart ingredients such as jasmine, rose, or tea that add depth without masking.
