The Story
Why it exists.
The beginning
Breathe in Paris by Susan Oubari is a 2023 collaboration between the perfumery house 100BON and Susan Oubari, founder of the Breathe in Paris wellness brand. Conceived as a scented expression of calm, the composition is built around a synergy of 12 essential oils designed to rebalance the senses. Serge de Oliveira composed the formula, layering aromatics with a deliberately medicinal restraint. The result reads as green and herbal with a therapeutic edge, the kind of scent that functions less as an accessory and more as a tool. There's no flirtation with mainstream prettiness, no softening for the sake of mass appeal. Instead, the formula leans into something almost clinical, like a tincture or a balm reformulated for the wrist. It doesn't try to be a Parisian romance.
What separates this from a hundred other aromatic greens is the neroli's honesty. It's not the soft, sunlit version you find in colognes. Here it leans bitter and slightly medicinal, almost like the actual flower was macerated into the formula at full strength. The eucalyptus and Siberian fir give it altitude, a coniferous sharpness that reads as fresh air rather than bathroom mint. Where most wellness-leaning fragrances resort to vague ozonic notes or synthetic aquatics, 100BON and de Oliveira stayed literal, botanical, and unsentimental.
The evolution
The composition opens with the sharp, clarifying snap of Siberian fir and eucalyptus, an almost respiratory brightness that mimics walking through a cold conifer forest at first light. As the fir recedes, sage settles in with a dry, herbal austerity, neither sweet nor savory, just calmly green and quietly assertive. The heart then loosens into neroli and orange, lifting the coniferous top notes into something almost sunlit, like light filtering through citrus groves after rain. The transition carries a gentle bitterness that prevents the heart from ever feeling candied. In the final hours, vetiver and sandalwood root the airy opening into a quiet, smoky-creamy drydown, the kind of stillness found in a meditation room after the bells have stopped. The woods linger long past the citrus, anchoring the whole arc in a low, earthen hum that stays close to skin.
Cultural impact
Breathe in Paris arrives as a collaboration between 100BON and Susan Oubari, founder of the Breathe in Paris wellness brand, extending the house's aromatic focus into a partnership rooted in sensory intention. The collaboration brings Oubari's wellness platform into dialogue with 100BON's perfumery practice, offering a scented product designed to complement practices centered on breathing and mindfulness. The partnership reflects a growing conversation around how fragrance can function as part of a broader self-care routine rather than a finishing touch layered on at the end of one.
The House
100 Bon100BON is a French perfume house that builds every scent from ingredients that exist in nature. Founded in 2017, the brand offers refillable bottles, transparent ingredient lists and a focus on well‑being. Its line includes modern interpretations of classic accords such as Patchouli & Cachemire (2025) and Amber Sensual (2024). All creations are formulated in Paris and produced in France, aiming to make natural perfumery approachable without compromising depth or elegance.
The Creator
Serge de OliveiraDe Oliveira gravitates naturally toward woody notes, particularly vetiver and patchouli, which drew his attention early under the mentorship of Richard Ibanez at IFF. His recent work leans heavily into 100% natural compositions, a deliberate and more demanding approach that su…

















































